Mace Pepper Spray Sales Grow As A Deterrent One Year After Trayvon
Martin Tragedy
SOLON, Ohio, Feb. 20, 2013 /PRNewswire/ -- One year after
17-year-old Trayvon Martin was
gunned down near his Miami home by
a neighborhood watch volunteer, millions of U.S. residents are
embracing the non-lethal self-protection that Mace pepper spray
provides.
(Photo:
http://photos.prnewswire.com/prnh/20130220/CL63204)
"None of us will ever really know what happened in Miami Gardens last year," said John McCann, President and CEO of Mace Security
International. "But we do know that a tragedy could have been
averted if George Zimmerman had
chosen to protect himself with Mace instead of a deadly
weapon."
A recent online survey of pepper spray owners conducted by
Balance Inc., a strategic design consultancy located in
Cleveland, indicates that record
numbers of U.S. adults now rely upon pepper spray for
self-protection. The blind survey was conducted using a nationally
representative sample of respondents provided by Harris
Interactive, an independent, global survey firm. Commissioned
by Mace Security International, the survey also revealed
interesting purchasing trends among pepper spray carriers:
- More pepper spray owners own Mace brand pepper spray than all
other brands combined (51% own Mace brand pepper spray)
- Almost eight out of ten users purchased the pepper spray for
themselves.
- 71% of respondents said they purchased their pepper spray in
the past year.
- 68% of female pepper spray owners said they bought it
themselves; 32% said a spouse, family member or friend had
purchased the pepper spray for them.
- 95% of male pepper spray owners said they bought it for
themselves.
- 32% bought their pepper spray at a sporting goods store; 18% at
a big box store; 15% at an outdoor products store; and 15% through
an online retailer such as amazon.com or mace.com.
- 69% are satisfied with their pepper spray because it makes them
feel safer or view the product as being effective.
- 48% of Generation Y (ages 18 – 31) pepper spray owners received
it as a gift from a parent.
- 45% of Generation X (ages 32 – 47) pepper spray owners received
it as a gift from a spouse.
- For 58% of Baby Boomers (ages 48 – 66), the pepper spray came
from a friend or other family member.
"These survey results confirm the sales trends that Mace is a
safe deterrent in these troubling times."
About Mace
Mace Security International, Inc. (OTC PINK: MACE) is a
manufacturer and provider of personal defense, safety, and
electronic security products to consumer and business market
segments under the highly recognized Mace® brand. Mace also owns
and operates a UL/ETL listed central station providing remote
monitoring services to the wholesale security trade. For more
information, go to www.mace.com or write to Mace Security
International, Inc., 29100 Aurora Road, Suite 10, Solon, Ohio 44139.
SOURCE Mace Security International