Rock 'N' Roll Flavor is 'Best of Both Worlds'
17 Noviembre 2005 - 3:00PM
PR Newswire (US)
Rock Legend Michael Anthony's Signature BBQ Sauce to be Featured at
Hard Rock Cafes ORLANDO, Fla., Nov. 17 /PRNewswire/ -- For more
than two decades, Van Halen bass guitarist, Michael Anthony, has
shown his ability to stimulate the senses with his ear-shattering
bass lines and eye-catching stage antics. Now, the rock legend is
tantalizing his fan's taste buds with the introduction of his
tongue-sizzling signature line of Mad Anthony's barbecue sauces,
which will rock their way into Hard Rock Cafes this fall. Beginning
November 30, all U.S. and select European Hard Rock Cafes will
feature Mad Anthony's Original Style and Extra Hot BBQ sauces,
proving that rock 'n' roll flavor really is the "best of both
worlds." During this time, Hard Rock will offer a new menu item,
"Mad Anthony's Grilled Skirt Steak," featuring Michael Anthony's
new BBQ sauce, created by Hard Rock chefs with Michael's personal
touch. The 11-ounce skirt steak is brushed with Mad Anthony's
Original Style BBQ sauce, grilled and made-to- order, and
complemented with sweet potato french fries and fresh vegetables.
The delicious dish will become a permanent addition to Hard Rock's
world- famous menu, available in all corporate-owned cafes on
November 30 (with a launch in Canada on December 21). Collectable
bottles of Mad Anthony's BBQ Sauces, Original Style and Extra Hot,
will also be available at all Rock Shops in the U.S. and on
http://www.hardrock.com/ on November 16. To further celebrate the
launch of Mad Anthony's BBQ Sauces at Hard Rock Cafe, Michael
Anthony will be appearing at the local cafes in New York,
Philadelphia, Boston, Chicago, San Francisco and Los Angeles, where
he will meet with fans and sign bottles of his new BBQ sauces.
Michael will also dedicate a piece of memorabilia during each
appearance, which will be added to Hard Rock's world-renowned
collection. A limited-edition "Mad Anthony" pin will also be
available at the Rock Shops in these six markets. For further
information on Michael Anthony's appearances, please visit
http://www.hardrock.com/. "Like music, cooking and more
specifically, barbecuing is one of my greatest passions and my
sauce is a celebration of these simple pleasures in life," said
Michael Anthony. "I am thrilled to have my original BBQ sauces
featured on Hard Rock's menu, as both embody the true meaning of
rock 'n' roll flavor." "Hard Rock prides itself on remaining loyal
to the brand's rock 'n' roll roots, which is evident in every
aspect of the brand, including our world- famous menu," said Sean
Dee, vice president and chief marketing officer, Hard Rock
International. "Michael Anthony is one of the greatest bassists of
our time and his line of sauces is the perfect blend of rock,
quality and taste that is the cornerstone of any item on Hard
Rock's authentic menu." About Hard Rock International With 120
high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in
more than 40 countries, Hard Rock International is one of the
world's most globally-recognized brands. Beginning with an Eric
Clapton guitar, Hard Rock owns the world's greatest collection of
music memorabilia, which is displayed at its locations around the
globe. Hard Rock is also known for its collectible fashion and
music-related merchandise, Hard Rock Live performance venues and an
award-winning website. Hard Rock International, Inc. is owned by
The Rank Group Plc (NASDAQ:RANKY). For more information on Hard
Rock, visit http://www.hardrock.com/. DATASOURCE: Hard Rock
International CONTACT: Brian Siemienas of Hard Rock International,
+1-407-445-7625; or Deborah Sierchio, or Meredith Miesieski, both
of Coyne PR for Hard Rock International, +1-973-316-1665; or Ginger
Greager of GG Public Relations, +1-212-245-2727 Web site:
http://www.hardrock.com/
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