SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts (PINKSHEETS: SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, announced the company has secured the initial capital required to initiate its plan to reduce manufacturing cost of their flagship product SpaCapsule.

Dr. Ella Frenkel, Chairman and CEO of Simulated Environment Concepts (SE Concepts), Inc., said, "What we will achieve fiscally from this effort could result in our becoming a top purveyor of medical, health and wellness products in our market."

Considered a top developer of therapeutic and wellness products and solutions, SE Concepts' Spa Capsule garners what management believes is an unprecedented international appeal in over 37 countries. Management believes with the current investment into the production process -- intended to be funded over the next four months -- the company's prospects of expansion and increased profitability have dramatically increased.

Dr. Ilya Spivak, Marketing Director and co-inventor of the SpaCapsule, stated, "Through our cost reduction program, the expenditure for materials alone will be reduced by at least 40%. Tack on a healthy cut to associated labor cost and the profitability of each capsule climbs nearly 50%; never once compromising our distinguished quality."

SE Concepts gave considerable time strategizing this opportunity with its lead consultancy firm AJENE WATSON, LLC. With global economic conditions as they are, intelligent capital, which is what the company sought, was not readily available. However, in proving the business model, SE Concepts continuously generates revenues through ongoing sales of the SpaCapsule along with securing several multi-year, multi-million dollar international distribution contracts this year alone. The company has also successfully serviced short-term production loans from the current cash flow -- a cash flow which is expected to increase almost tenfold upon the completion of the cost reduction program.

The company's recent achievements have not gone unnoticed by investors. Subsequently, more financial opportunities have emerged for SE Concepts. With increased interest, funding to execute the expense reduction plans appears to be well on its way. On September 28, 2010, the company received the first installment of the financing.

Dr. Frenkel concluded, "We are delighted. With two European trade shows in October and November, we will receive even more exposure. The ability to offer distributors better pricing, with substantially increased profitability, allows us greater flexibility in providing marketing and distribution incentives to our customers."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of products for wellness, relaxation, weight loss, and rehabilitation. Our aqua massage and hydromassage products are used by Doctors, Gyms, Spas, retail locations, offices, and many other venues. Incorporating oxygen, aromatherapy, massage, and even music or video from an iPod or an iPhone, our products deliver consistent results and excellent earning potential for businesses. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, PTjetCapsule™, and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1379955

Add to Digg Bookmark with del.icio.us Add to Newsvine

For further information, contact: At The Company: Simulated Environment Concepts Investor Relations Department (888) 757-0797