Revenue for
social casino market reached $5.2 billion in
2018
Point Roberts WA, Delta BC
-- May 22, 2019 -- InvestorsHub NewsWire
-- Investorideas.com, a leading
investor news resource covering gaming and technology stocks
releases a special snapshot reporting on how smart gaming industry
innovators are turning their eyes towards the social casino
market.
According to ResearchMoz, “The global
social casino market is supported by various growth drivers, such
as rising number of social media users, growing global population,
budding internet penetration, emerging smartphones and gaming
traffic.”
Seeing the future growth of
this market, Tapinator, Inc. (OTCQB:
TAPM), a developer and publisher of
category leading apps for mobile platforms, just announced that it is
developing a new social casino game which is scheduled for launch
in Q4 2019.
“This upcoming game features
a slot mechanic, with innovative metagame systems that have proven
their success in the world of real money gaming. The title is made
possible through Tapinator’s recent licensing deal with a major
European real-money slots developer. The real-money version of the
product is currently a top performing slot game across over 200
online casinos in a number of European countries. The company will
be announcing the details of this partnership closer to the game’s
launch.”
Tapinator also reported, “In
2018, the revenue for the social casino market reached $5.2
billion, according to Eilers & Krejcik. The social casino
market grew 10.9% year-on-year in the final quarter of 2018. As a
category, it is estimated that slots comprised over 70% of this
revenue. Despite the significant revenue generated by slot games on
mobile, there has been little innovation in the space. Key
developers have focused on improving production values, running
live ops, and adding content. This has started to change with the
success of Coin Master by the developer, Moon Active.
Coin Master features a slot mechanic but its success is
based on its metagame systems and social functionality. As a ‘Top
15 Grossing’ game on iOS, with an estimated $75+ million in annual
revenue, Coin Master has proven the top grossing potential
for innovative mobile slot games.”
“We are big believers in the
social casino space on mobile and our social casino product,
Video Poker Classic is ‘Top 150 in Downloads and Top 100
in Grossing’ within the Casino category on iOS. We look forward to
using the expertise we’ve gained in the space to launch, what we
believe will be, a successful slots product. The slots space on
mobile has been a very lucrative area but has been sparse on
innovation. We are starting to see this change, with the
introduction of innovative systems that promote player engagement
progression and monetization. We believe that, in 2019 we will see
the launch of new innovative slot games that join Coin
Master as top grossing products. Our expectation is that our
licensing deal, combined with our social casino and mobile
expertise, will allow Tapinator to successfully bring an innovative
and proven slot game to mobile devices,” said Tapinator CEO, Ilya
Nikolayev.
SciPlay
Corporation (NASDAQ:
SCPL), a leading developer and publisher of
digital games on mobile and web platforms which include social
casino games, such as Jackpot Party Casino, Gold Fish Casino, Hot
Shot Casino, and Quick Hit Slots, began the month
of May by ringing the Nasdaq MarketSite
bell on May 3rd in Times Square, in celebration of its
initial public offering (IPO) on the Nasdaq Stock
Market.
SciPlay utilizes a
disciplined, data-driven approach to create a portfolio of games
that spans markets and appeals to a wide range of players. They
gather and analyze data to fine-tune the game play experience and
enrich their games. They also leverage extensive insights learned
through their relationship with Scientific Games Corporation, which
helps differentiate their content and create deeply immersive game
play.
Josh Wilson, SciPlay’s Chief
Executive Officer said, “SciPlay’s listing on the Nasdaq as a
public
company is a new beginning
for us. We believe that operating independently, with Scientific
Games’ business support and access to intellectual property, will
help us as we continue on our mission of becoming the #1 casual
mobile gaming company in the world.”
“SciPlay provides highly
entertaining free-to-play games that millions of people play every
day for their authenticity, engagement and fun,” said Nelson
Griggs, President of the Nasdaq Stock Exchange. “They are a global
organization powered by a culture of innovation that utilizes data
to enhance user experience. We could not be more excited to welcome
them to our family of the world’s most innovative
companies.”
Social casino gaming has
also attracted the likes of asset managers such as The
Blackstone Group L.P. (NYSE:BX) who over the past
few months has
continued on a gaming investment spree,
most recently with the purchase of a minority stake in Romania’s
largest sports betting operator, Superbet.
The equity firm
has
paid €175 million for a minority stake in
Superbet. Blackstone Tactical Opportunities conducted the
transaction on behalf of its parent
company.
Superbet was established in
2008. Over the years, it has become Romania’s largest sports
gambling operator with 1,200 betting shops around the country and
more than 3,500 employees. The company recorded betting turnover of
€180 million last year.
Aside from its retail
network, Superbet also operates its own digital platform, which it
launched in 2016, and a mobile betting app, which the operator
debuted in 2018. In addition to its domestic market, Superbet also
provides its services in Poland and runs offices in Austria, Malta,
Croatia, Serbia, and the UK.
Commenting on Blackstone’s
interest in Superbet, the operator’s co-founder and CEO, Sacha
Dragic, said that the private equity investment firm is a partner
“capable of supporting Superbet Group to maintain its market
leadership in Romania”, increase its market share in its domestic
market, and be able to capitalize, “on opportunities to expand
business in both Central and Eastern Europe and
globally.”
The Blackstone Group has
continued to show interest in the global gambling industry and has
invested in companies representing different sectors of that
industry. News about the firm buying a minority stake in Romania’s
largest sports betting operator arrived shortly after it emerged
that Blackstone has acquired Ukrainian social casino games
developer Murka in a bid to venture
into the exploding social casino market.
Last year, the private
equity firm purchased Spanish gambling powerhouse Cirsa. The purchase price was not
disclosed, but according to sources, Blackstone paid between €2
billion and €2.5 billion for the casino and betting
group.
Zynga
Inc. (NASDAQ:
ZNGA), a leading mobile game developer,
back in March announced that
Zynga Poker, the world’s largest
free-to-play poker game introduced a new ‘Spin and Win’ mode in its
World Poker Tour® Tournament Center. This new mode gives
players the thrilling experience of playing short tournaments and a
chance to win payouts of up to 10x their buy-in by spinning a prize
wheel.
The game features faster game
play with tournaments lasting 5-8 minutes, a three-handed
tournament mode where winner takes all, the option to spin a wheel
to determine the payout of 2x to 8x a player’s buy-in, making this
tournament mode the most advantageous for favorable spins, and
authentic World Poker Tour themed environments with branded tables
and tournaments.
“Our players have asked for
faster-paced tournaments with bigger rewards, and we believe
Zynga Poker’s new ‘Spin and Win’ tournament mode truly
puts our players in the hottest seat at the table,” said Bernard
Kim, President of Publishing for Zynga. “Combining this quicker,
more aggressive tournament style with the famous World Poker
Tournament brand gives players the most compelling virtual
experience in the sport of poker.”
“Spin and Win is the latest
development from our great partners at Zynga Poker to
enhance the World Poker Tour experience for their players,” said
Adam Pliska, CEO of the World Poker Tour. “This innovative addition
to the WPT Tournament Center is a testament to the creativity of
Zynga Poker and gives their players another unique way to
engage with the World Poker Tour.”
Zynga
Poker is one of the most popular poker
games in the world and now has more ways for players to compete
than ever before. Designed to play like a real table experience,
this Texas Hold ‘Em Poker game lets players participate in either a
Sit-N-Go game, Spin and Win tournament mode or a cash table game to
win generous payouts with up to nine players in either a fast or
slow style setting. Zynga Poker has
developed a strong community within the game supported by Leagues
and a VIP program. This allows players to earn benefits and
features by reaching higher tiers with exclusive chip package
offerings and special game modes.
Global Market
Insight says, “The social gaming market is
growing at a rapid pace on account of the increasing adoption of
advanced gaming technologies, rising income levels, low cost of
games, increase in online content, and digital distribution, which
allow users to download the content on their systems. Popular
social gaming genres, such as social casino is likely to drive the
market growth during the forecast period due to the increasing
social gaming traffic.”
With this in mind, many
gaming companies are starting to look into this direction, which
allows users to enjoy the thrill of gambling but without the
over-the-top losses associated with real casino gambling. This is
welcome news for consumers and allows companies to gain popularity
and include app purchases for profitability. Gaming is betting big
on social gambling, and based on current app usage numbers, so are
consumers.
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