SHENZHEN, China, Aug. 22, 2012 /PRNewswire-Asia/ -- TCL
Multimedia Technology Holdings Limited ("TCL Multimedia" or
"the Group", HKSE stock code: 01070) and Tencent, China's
leading integrated internet service provider, today jointly
launched iCE SCREEN, the world's first large screen mobile
entertainment smart cloud product, creating a new form of consumer
electronic products and bringing the evolution of the
cross-industry integration between China's consumer electronics industry and
internet industry to a higher level.
Featuring a large 26-inch screen, iCE SCREEN is the first large
screen mobile smart cloud product in the world. With four core
applications -- a "large portable screen", a "high-speed video
player", a "stylish music and photo album" and "high-definition
video communications" -- the product offers consumers the
ultimate 3C (Communication, Computer and Consumer electronics)
experience. Installed in iCE SCREEN is an independent operating
system which enables internet connectivity, thus offering users
audio visual, music, photo album, game, communications and many
other major smart cloud applications. It is also equipped with a
portable power source and features a slim design, allowing free and
easy movement and storage. The iCE SCREEN has the characteristics
of a high quality screen, ample cloud resources and portability,
and represents a brand new type of smart cloud product.
iCE SCREEN is a specialty smart cloud product which was
developed to cater to customers' latest needs. Its screen is bigger
than that of handsets and tablets, offering stunning visual effects
on a large screen, while providing portability that is not found in
traditional TV sets. Meanwhile, it provides the same functions,
including communications, social networking and Internet surfing,
as found on handsets and computers. It has fashionable design and
offers fast, convenient and comfortable use. Mr. Li Dongsheng, Chairman of TCL Multimedia,
said, "TCL and Tencent are
jointly launching iCE SCREEN to create an innovative new form of 3C
product, the first of its kind in the world, all in an effort to
meet this new demand from consumers and to offer consumers and
their families more trendy, enjoyable and cutting-edge experiences.
As a new form of consumer electronics product with considerable
market potential, iCE SCREEN will build a massive differentiated
market much like the markets for tablet computers and smartphones.
In the meantime, it is expected to drive the joint development of
the relevant industries and to open up a new frontier in the global
consumer electronics industry."
As TCL's content provider partner, Tencent brings to the iCE SCREEN a wide array of
QQ services and popular applications such as QQ Video, QQ Album, QQ
Music, QQ Messenger and QQ Game. Users can enjoy different forms of
exciting mobile, large screen cloud applications such as online
communications, leisure and entertainment. In addition, iCE SCREEN
also comes with a rotary hanger which allows users to easily switch
between horizontal and vertical positions. When in a vertical
position, users can listen to music while viewing an automatic
slide show, which combine to create a striking visual effect. When
watching the online videos like those offered by Tencent QQ, the videos run smoothly on the high
quality large screen with the exclusive leading "pre-installed back
platform" technology, making the iCE SCREEN suitable for the
enjoyment of a number of people at the same time. Moreover, it
separates itself from the other consumer electronic products on the
market which are available in a very limited range of colours,
breaking the tradition of black television sets to offer consumers
four colour choices, namely sapphire blue, fantasy pink, champagne
gold and green tea green. This revolutionary new product overturns
the conventional thinking about what smart cloud end-products and
screens should be, marking the first major breakthrough in the
systematic innovation of China's
enterprises.
TCL and Tencent have worked
together numerous times in pushing innovation in the area of smart
cloud TVs. This time, the cooperation between the two industry
leaders integrates the core technologies and advantageous resources
of the two companies to ensure the best combination of hardware and
software in the iCE SCREEN. Mr. Ma
Huateng, CEO of Tencent, said,
"Cooperation across industries can facilitate the further
integration of industry resources and push forward cooperation and
innovation between companies in different industries. Tencent has committed itself to adapting internet
services for more application environments to facilitate easy
access. This is our first attempt to adapt the services for the
home application environment. We aim to provide high quality
internet services to hardware manufacturers in different areas, so
as to fulfil the users' desire to quickly switch between different
applications."
Mr. Li Dongsheng, Chairman of TCL
Multimedia, said, "iCE SCREEN is also an important milestone for
TCL to achieve its full cloud strategies. This April, TCL
Multimedia took the lead to announce its full cloud strategies as
the cloud era in China's consumer
electronics industry approaches. Launching the iCE SCREEN
represents another strategic deployment and innovative breakthrough
in smart cloud products following the successful introduction of
TCL Multimedia's 3D smart cloud TVs."
iCE SCREEEN, the world's first smart screen jointly launched by
TCL and Tencent, expands on the forms
of existing smart cloud products and will represent a revolution in
smart cloud life. Besides working together on product innovation,
TCL and Tencent will launch the first
batch of pre-sales of iCE SCREEN through the official TCL online
store and QQ's online store at 00:00
a.m., August 23. This
innovation in sharing sales channels and business models is another
highlight of the partnership between TCL and Tencent, in addition to being the first time that
the concept of "one-stop online-life" was extended to the brand new
smart cloud product in the Internet industry. This innovative
cross-industry integration model has also set a benchmark in
innovation in the consumer electronics and Internet industries.
About TCL Multimedia
TCL Multimedia Technology Holdings Limited (stock code:
01070.HK) headquartered in China,
is one of the leading players in the global TV industry. TCL
Multimedia is engaged in the R&D, manufacture and distribution
of consumer electronic products comprising television and audio
visual products. Its ultimate shareholder is TCL Corporation. For
more information, please visit its website:
http://multimedia.tcl.com.
Investor & Media Inquiries
For further enquiries, please contact Hill + Knowlton Strategies
Asia:
Email: tclmultimedia@hkstrategies.com
Hedy Shen
Tel: (852) 2894 6323
Jonathan Yang
Tel: (852) 2894 6391
SOURCE TCL Multimedia Technology Holdings Limited
