DALLAS, Oct. 15, 2014 /PRNewswire/ -- Despite
Internet users being concerned about online fraud, personal privacy
and their reputation, their behavior proves otherwise as they
continue to participate in online behavior that puts personal
information at risk of being compromised with negative impact on
their reputation. Users overshare confidential information,
including private images, personal contact information, location
information and personal life details but do not seem to understand
the consequences. To illustrate users' risky behaviors and
demonstrate the potential consequences, Trend Micro Incorporated
(TYO: 4704; TSE: 4704), a global leader in security software and
solutions, has released a new video series, "Don't Be That Guy,"
consisting of five videos focusing on consumer security and privacy
awareness.
In a recent study commissioned by Trend Micro, the survey found
that Internet users participate in a variety of potentially
risky behaviors, including browsing suspect websites and allowing
apps to access public information from their social media profiles.
The "Don't Be That Guy" videos highlight potential problem areas
many Internet and mobile users face while providing solutions on
how to protect private information. The videos focus on the
following topics:
- Identity theft prevention
- Password management
- The dangers of phishing scams
- The risks of downloading apps on your Mobile
- Online privacy setting & protection
"Today we have so many choices to communicate and share our
lives with friends and family online and through social networks,"
said Kevin Simzer, chief marketing
officer, Trend Micro. "But as the number of ways to communicate
increase, so do the threats to our private data. Internet users
need help navigating the complex landscape to keep their personal
details private."
The Trend Micro survey found Internet users continue to
participate in online behaviors that can increase their risk of
identity theft or damage their reputation. For example, 40 percent
of mobile users do not use a password to protect their devices and
67 percent of consumers let their browser(s) save their password
when they are on the Internet.
"We want to inform consumers of their risky behaviors to prevent
them from falling victim to the next data breach," said Simzer.
Based on data from research conducted by Trend Micro, the "Don't
Be That Guy" video series shows the hero, Mark Bright, going about his daily life while
making every day digital life mistakes. Mark makes simple online
mistakes that have potentially dangerous consequences. With each
mistake Mark makes, he shows the audience that in today's digital
society that the new security issue is securing your privacy online
and in the real world.
To view all five videos, please visit
www.trendmicro.com/ThatGuy.
For more information on Trend Micro Security 2015, click
here.
About Trend Micro
Trend Micro Incorporated, a global
leader in security software, strives to make the world safe for
exchanging digital information. Built on 25 years of experience,
our solutions for consumers, businesses and governments provide
layered data security to protect information on mobile devices,
endpoints, gateways, servers and the cloud. Trend Micro enables the
smart protection of information, with innovative security
technology that is simple to deploy and manage, and fits an
evolving ecosystem. All of our solutions are powered by cloud-based
global threat intelligence, the Trend Micro™ Smart Protection
Network™ infrastructure, and are supported by more than 1,200
threat experts around the globe. For more information, visit
TrendMicro.com.
SOURCE Trend Micro Incorporated