Thomson Reuters OpenCalais Service Adopted by The Huffington Post, DailyMe and Associated Newspapers' Mail Online
16 Junio 2009 - 8:00AM
PR Newswire (US)
Pioneering Publishers Tap Semantic Web Service to Speed Editorial
Processes, Improve the Reader Experience and Extend Their Reach
Across the New Content Economy SAN JOSE, Calif., June 16
/PRNewswire/ -- The 5th Annual Semantic Technology Conference --
Following on the news of its alliance with CNET, Thomson Reuters
today announced that The Huffington Post, DailyMe and UK-based
Associated Newspapers Ltd.'s Mail Online have integrated the
OpenCalais service into their popular news sites and services.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090114/NY58800LOGO )
These pioneering publishers join Thomson Reuters and CNET in
ushering in a new wave of innovation in digital media and online
publishing. They are using OpenCalais to achieve new efficiencies
in content operations and editorial processes, speeding the
delivery of breaking news to readers. They are also using
OpenCalais to reach new milestones in localization, personalization
and search engine optimization (SEO). "OpenCalais enables our
editors to more efficiently locate related local stories," said
Paul Berry, CTO, The Huffington Post. "This helps the site meet an
important strategic goal: cost-effectively producing regional
microsites that 'super-serve' communities with the best local news,
as we have done in Chicago." OpenCalais helps publishers compete.
Found at OpenCalais.com, the free service makes it easy to automate
content operations, enhance the value of content, improve the
reader experience and extend distribution to new search engines,
news aggregators and social media applications. "OpenCalais helps
us to create a picture of a user's behavior and interests, so that
we can personalize the news for them," said Neil Budde, President
and Chief Product Officer, DailyMe. "That capability has enabled us
to add automated personalization features that both improve our
readers' experience and help optimize ad targeting for our
partners." Today also marked the debut of Thomson Reuters new
OpenCalais 'Archive Express' service, which can tag an archive of
up to 20 million documents in 24 hours time. "Tagging archived
content is a simple way to get started with OpenCalais, and the
fastest way to give old stories new life," said Thomas Tague,
OpenCalais Initiative lead, Thomson Reuters. "It can help
publishers repurpose -- and even drive incremental revenue from --
historical content, and makes it easy to bring archived stories
into 'related stories' applications, 'recommended reading' widgets
and more." OpenCalais uses natural language processing (NLP) to
"read" an article, extracting the 'who, what, when, where and how'
from the story. Breaking content down into its basic elements makes
it easier to manipulate -- automating the creation of topic hubs
and microsites -- and improves its search relevance. "OpenCalais
was originally part of a suite of data mining and SEO solutions we
assembled for Mail Online, and our intention was to use it to
'Sanity Check' the rest," said Simon Schnieders, SEO Manager for
Associated Newspapers' Mail Online, "It speaks volumes for the
service that we came to rely on OpenCalais for entity extraction."
Thomson Reuters OpenCalais initiative is committed to helping
publishers improve their online business results. With OpenCalais,
publishers can: -- Automate: Automatically tag the entities, facts
and events in content to increase its value. -- Enhance: Enrich
content with open data from Wikipedia, Shopping.com, Geonames and
more. -- Engage: Optimize the user experience, increase engagement
and drive repeat visits. -- Extend: Increase reach to new search
engines, aggregators, 'related stories' apps and more. -- Connect:
Compete in tomorrow's media ecosystem of enriched and
interconnected content Note to attendees of the 5th Annual Semantic
Technology Conference: -- Thomas Tague is a keynote speaker this
morning at SemTech; he takes the stage at 8:30 a.m. PT. -- Learn
more about how CNET and The Huffington Post are using OpenCalais in
the SemTech 2009 Publisher Panel with Jim Stanley, Vice President -
Products, CBS Interactive - Technology & News; Paul Berry, CTO,
The Huffington Post and more. It takes place today at 2 p.m. PT.
Availability: The OpenCalais Archive Express service is available
today. With shipping, users can expect their archive to be
received, tagged and returned to them within one week. Please
contact Professional (at) OpenCalais (dot) com to get started.
About the OpenCalais Initiative The OpenCalais initiative supports
the interoperability of content and advances Thomson Reuters
mission to deliver intelligent information. It offers free metadata
generation services, developer tools and an automatic connection to
the Linked Data cloud. The free OpenCalais service and open API
makes it easy to automate content operations, enhance content,
increase audience engagement and extend distribution across the
content ecosystem. Visit OpenCalais.com. About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent
information for businesses and professionals. The company combines
industry expertise with innovative technology to deliver critical
information to leading decision makers in the financial, legal, tax
and accounting, scientific, healthcare and media markets, powered
by the world's most trusted news organization. With headquarters in
New York and major operations in London and Eagan, Minnesota,
Thomson Reuters employs more than 50,000 people in 93 countries.
For more information, go to ThomsonReuters.com.
http://www.newscom.com/cgi-bin/prnh/20090114/NY58800LOGO
http://photoarchive.ap.org/ DATASOURCE: Thomson Reuters CONTACT:
Krista Thomas of Thomson Reuters OpenCalais Initiative,
+1-415-202-3523, Web Site: http://www.thomsonreuters.com/
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