Twitter's US Traffic Growth Stalls In September
19 Octubre 2009 - 7:28PM
Noticias Dow Jones
Web traffic to micro-blogging service Twitter Inc. has
flat-lined in recent months, according to measurement group
comScore, a discordant note for the startup that only last month
secured new funding valuing the company at $1 billion.
The number of U.S. visitors to Twitter.com remained at about 21
million in September, the third month that traffic has stayed at
about the same level. The data comes as Twitter faces increasing
pressure to demonstrate it has the staying power and business model
needed to generate revenue.
ComScore's traffic data doesn't take into account users who
access Twitter through third-party applications and Web sites such
as TweetDeck, Tweetie and Seesmic, or through their mobile phones.
But the data suggest that Twitter's torrid growth - from 1.2
million visitors in September 2008 to 20.1 million visitors in June
2009 - appears to have stalled, at least for the time being.
Twitter did not respond to a request for comment.
ComScore also noted the average number of visits per user, as
well as the amount of time each visitor spends on Twitter, remained
roughly stable over the past three months.
Twitter's international traffic has continued to grow,
increasing from 51.6 million in July to 54.7 million in August, but
growth was down sharply from earlier this year when monthly growth
rates surpassed 50%. ComScore is due to release Twitter.com's
international traffic numbers for September later this week.
The San Francisco-based micro-blogging service, which lets users
blast short messages their from computers and mobile phones, has
been one of the hottest brands in tech over the past year or
so.
The company, which has not yet explained how it will generate
revenue, has attracted interest from Internet giants like Google
Inc. (GOOG) and Microsoft Corp. (MSFT). The two are believed to be
pitching Twitter on possible partnerships to help it sell
advertising.
Twitter last month secured about $100 million from a group of
investors that includes mutual-fund giant T. Rowe Price Group Inc.,
private-equity firm Insight Venture Partners, and venture group
Benchmark Capital.
-By Scott Morrison, Dow Jones Newswires; 415-765-6118;
scott.morrison@dowjones.com