Maesa Taps Molly Kennedy to Spearhead Kristin Ess Hair
26 Abril 2024 - 8:00AM
Business Wire
Maesa, the world’s #1 beauty incubator in mass and a Bain
portfolio company, is pleased to announce the appointment of Molly
Kennedy as its new VP, Marketing, Kristin Ess Hair, and other
brands including Koze Place.
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Kennedy is a seasoned global marketing executive with a passion
for building purpose-driven brands. Her extensive omni-channel
experience spans multiple verticals, including brand strategy,
design, positioning, content, and communications. Prior to joining
Maesa, Kennedy spent 13 years at Unilever building a legacy of
impactful work including driving exponential growth for Dove
Men+Care through global innovation in personal care and launching
the brand’s purpose of Championing Paternity Leave. In addition,
she spearheaded Dove’s Courage is Beautiful and the CROWN Act
programs, making Dove part of the cultural conversation. She also
led lip care innovation strategy and implementation for Vaseline
globally, taking cues from fast beauty.
“I am very excited to welcome Molly to Maesa. Her experience in
building purpose-driven brands will be instrumental in elevating
our brands’ position within the industry and achieving further
success with our consumers and retail partners alike,” said Piyush
Jain, Maesa CEO.
A dynamic leader, Kennedy has delivered several top-ranked
beauty and personal care launches throughout her career and
undoubtedly will bring curiosity, innovative thinking,
collaboration, and creativity to her role at Maesa. Reporting into
Chief Brand Officer Oshiya Savur, Kennedy will focus on
accelerating growth through strategic marketing initiatives for
Kristin Ess Hair – the first and still the only female hairstylist
founded brand in mass, and Koze Place – a home fragrance category
phenomenon that has become one of the most beloved brands at Dollar
General in less than a year since its launch in February 2023.
“I’m so thrilled to be joining Maesa at such an exciting and
pivotal time,” said Molly Kennedy. “I feel privileged to lead
Kristin Ess Hair, Koze Place and other Maesa brands to a
turbocharged growth trajectory, working closely with our internal
teams and retailers, and bringing together my legacy of driving
brand purpose and marketing rigor.”
About Maesa
Maesa is the world's #1 beauty incubator in mass, transforming
the industry by incubating and growing meaningful, innovative
brands and making prestige beauty accessible. We believe beauty
ignites inspiration, creativity, imagination, and connection,
sparking new ideas and possibilities, and meeting unmet consumer
needs. Through best-in-class design, formulation, manufacturing,
and marketing capabilities, we deliver new, better, and different
products with an unsurpassed speed to market. Maesa works with
mass, drug, and specialty retailers to cultivate both private label
and exclusive brands, including Kristin Ess Hair, Hairitage by
Mindy McKnight, Fine'ry, Being Frenshe by Ashley Tisdale, Flower
Beauty by Drew Barrymore, TPH by Taraji P. Henson, itk Skincare by
Brooklyn & Bailey McKnight, Mix:Bar, and Koze Place. For more
information, visit www.maesa.com
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