In the company's first NewFronts presentation,
advancing multicultural media and marketing services take center
stage
SANTA
MONICA, Calif., May 1, 2024
/PRNewswire/ -- Presenting at The Interactive Advertising Bureau
(IAB) NewFronts for the first time, My
Code, the leading multicultural media and marketing services
company, gives advertisers new opportunities to reach diverse
audiences at an unmatched scale. NewFronts showcases the latest
developments in marketplace trends and video advertising formats,
making it the ideal moment for My
Code to unveil new video content and media partnerships that
reach advertisers planning their media strategies for the year
ahead.
My Code's presentation was
delivered by its newly appointed Chief Strategy Officer,
Edgar Hernandez, EVP of Commercial
Strategy, Alexandra Kennedy, Chief
Revenue Officer, Matt Weisbecker and
General Manager of B Code, Damian
Benders. For nearly a decade, My
Code has offered solutions for brands to meet the rapidly
growing need for multicultural marketing. The company reaches
Hispanic, Black, AANHPI and LGBTQIA+ audiences with media and
marketing products and services to create an equitable and
inclusive media ecosystem that accelerates brands' investments in
diverse audiences and drives brand growth.
My Code announced a significant
repositioning of its core business, plus several new content
opportunities and media partnerships that will empower brands to
reach diverse audiences with unmatched authenticity and scale,
including:
- The introduction of Remezcla Media Group, the
largest unified solution in the digital multicultural ecosystem
that represents the next generation of U.S. Hispanic media for
brands and agencies seeking to engage Hispanic audiences. Remezcla
Media Group's solutions, encompassing 500+ curated publisher
partners that reach U.S. Hispanic audiences, and technology
offerings, include a full suite of cross-platform digital and audio
products, OTT/CTV channels and programmatic offerings alongside
integrated content, talent partnerships and experiential
capabilities. The publisher partners include owned and operated
properties such as Remezcla, one of the most influential digital
media brands for the Latine community, El Diario, the U.S.'s oldest
Spanish-language newspaper, and HipLatina, dedicated to
highlighting the diversity of the U.S. Latina experience.
- Remezcla will launch the first-ever FAST Channel dedicated to
Gen Z Latine audiences and emerging Hispanic voices. The
Remezcla FAST channel will showcase new, original and
throwback content from across the music industry, leveraging
Remezcla's pulse on pop and Latin culture.
- As diverse consumers adopt streaming apps faster than general
market consumers, My Code will
continue to grow its CTV offerings through a new
partnership with iSpot – a leader in the industry for
syndicated real-time media measurement.
- A partnership with streaming service Crackle to tell the
stories of diverse voices and debut additional premium content from
My Code, set to release six original
series over the next year, including "Roots of the Rhymes."
A storytelling of the past 50 years of Hip Hop, which owes part of
its growth and vibrancy to the audiences cultivated at HBCUs.
- The introduction of "The Right Pitch", a new
reality series developed in partnership with Publicis Media's APX
Content Ventures focused on how diversity can unlock limitless
potential in the advertising agency and creative branding
realm.
- Remezcla Media Group will partner with GOAL.com, the
global flagship from Footballco that covers every aspect of soccer.
GOAL.com is exclusively bringing its authority in soccer by
powering Remezcla's Copa America
coverage. Through this partnership, Remezcla and the Remezcla Media
Group will be front and center at this iconic soccer
tournament.
- The expansion of El Diario's awards programs, Mujeres
Destacadas and El Awards – which honor important pillars
in the community by transforming them into multi-touchpoint
platforms, including experiential, digital, podcast and video, to
recognize and celebrate Hispanic excellence.
- The launch of Culture Code – a program that will
serve as a celebration of music, arts and entertainment bringing
together their brands into a diverse mosaic of storytelling through
editorial and social-first series and experiential events,
culminating with "Casa de Culture," an experiential activation
during this year's Art Basel Miami. Culture Code is a celebration
of intersectionality that is manifested in music, arts, and
entertainment. It is a recognition of the multiple identities we
all hold, that together impact how we each navigate this
world.
"Our presence and announcements at IAB NewFronts signals our
steadfast and burgeoning presence within the diverse media space as
we help solve the continued fragmentation while ensuring brand and
multicultural audiences are connected authentically," said
Parker Morse, founder and CEO of
My Code. "Our mission is to continue
to elevate diverse voices and doing so by offering best in class
products and solutions that provide a culturally connected and
united front for brands and diverse media."
For more information about My
Code and its offerings, visit www.mycodemedia.com.
About My
Code
My Code is a
media and marketing company that elevates diverse voices and
empowers brands to build lasting relationships with Hispanic,
Black, AANHPI, and LGBTQIA+ communities. Founded nearly 10 years
ago, My Code combines first-party
data, culturally nuanced insights, and award-winning creative with
unmatched scale to deliver diverse-first marketing campaigns.
My Code's approach is rooted in
connecting through culture to help brands create and maintain
relevance with America's growth audiences. My Code is majority-owned by Ariel Alternatives
LLC's Project Black®, which aims to scale sustainable
minority-owned businesses to serve as leading vendors to Fortune
500 companies, supporting supply chain diversity. For more
information, please visit www.mycodemedia.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/my-code-announces-new-hispanic-media-group-original-content-partnerships-and-more-at-newfronts-302132090.html
SOURCE My Code