HOMAGE Announces Ryan Reynolds’ Maximum Effort Investments as Lead Strategic Investor in Growth Capital Round
02 Mayo 2024 - 8:00AM
Business Wire
HOMAGE, Inc., a leading vintage-inspired sports and licensed
apparel company, today announced a strategic investment of growth
capital from Maximum Effort Investments LLC, an investment advisory
firm co-founded by Ryan Reynolds. Maximum Effort Investments will
serve as the lead investor for this round.
Founded in 2007 in Columbus, Ohio, HOMAGE was born from a deep
appreciation for nostalgia and sports culture and has found success
with its thoughtfully crafted apparel. Since its founding, the
brand has grown from its Ohio roots to achieve widespread national
acclaim. HOMAGE products connect to major national moments
including Lebron James bringing a championship home to Cleveland
and the Kelce brothers facing off in the “Kelce Bowl”. HOMAGE also
prides itself on helping fans pay homage to their everyday passions
like their team’s signature tailgate food or their favorite
band.
HOMAGE intends to use this round of investment capital to expand
its production capacity, grow its operating team, invest in
technology, and expand its licensed business with new and existing
partnerships. Existing partners include the NFL, NBA, WNBA, and
MLB, as well as Starter, several colleges and universities, and
many beloved pop culture brands.
Ryan Vesler, HOMAGE Founder and CEO expressed excitement about
Maximum Effort’s strategic involvement in the company’s future
growth. “The highlight of my 17 years building HOMAGE is seeing how
our customers express their passions and build community through
our products. Maximum Effort’s capabilities and commitment to
spreading joy by telling authentic stories will only help us grow
that community further.”
“HOMAGE exists to tell stories that move people - one t-shirt,
one hoodie, and one Starter jacket at a time,” said Maximum Effort
Investments Head of Sports Ricky Engelberg. “At Maximum Effort,
this aligns perfectly with our mission of bringing people together
in smart, fun, unexpected ways. Our investment in HOMAGE represents
an exciting new avenue for us to execute on that mission. We’re
looking forward to expanding the incredible brand and business that
HOMAGE has built.”
Through the investment, a representative of Maximum Effort
Investments will join the HOMAGE Board of Directors and Maximum
Effort will contribute a variety of strategic and creative
resources.
About HOMAGE, Inc.
HOMAGE is an official license partner to the NFL, NBA, WNBA, and
MLB, as well as numerous colleges and universities, and many
beloved pop culture brands. Its mission is to help its customers
pay homage to the people, places, and moments that mean the most to
them. HOMAGE is proudly based in Columbus, Ohio. HOMAGE apparel is
designed and produced in-house and available online at
www.HOMAGE.com and in stadium team stores across the country.
About Maximum Effort Investments LLC
Maximum Effort Investments LLC, an investment advisory firm
focused on investing in the areas of sports, media, consumer
products, real estate and entertainment, aims to create
transformational value through storytelling. Co-founded by Ryan
Reynolds, George Dewey and James Toney of Maximum Effort, along
with Harshal Dave, CEO of real-estate development and private
equity firm Watford Group.
Press Images here
- Easton Store: HOMAGE’s store at Easton Mall in Columbus tells
stories through a curated set of memorabilia decorating the shop as
well as through the product for sale
- Licensed Product: HOMAGE’s product showcases creative graphic
design, deep knowledge of vintage aesthetics, and unique
collaborations
- Barry Sanders: HOMAGE’s most recent launch was the HOMAGE X
STARTER G.O.A.T. VARSITY JACKET, which Barry wore to the 2024 NFL
Draft in Detroit. While the product sold out almost immediately,
the jacket worn by Barry was signed and is now available in a
giveaway.
- Ryan Vesler: Ryan founded the company in 2007, at first
shipping packages out of his parent’s basement. His passion for
connecting customers through storytelling was the spark that
ignited HOMAGE’s growth over the last 17 years.
No copyright credit is needed on the above press images;
however, if your outlet requires one, you may attribute to
HOMAGE.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502442051/en/
Andrew Jacobs, HOMAGE andrew.jacobs@homage.com Molly Alves,
Maximum Effort mollya@maximumeffort.com