- The Quadrant Knowledge Solutions SPARK Matrix™ provides
competitive analysis & ranking of the leading advertising
technology vendors.
- Skai, with its omnichannel advertising platform, receives
strong ratings across the parameters of technology excellence and
customer impact.
MIDDLETON, Mass., May 2, 2024
/PRNewswire/ -- Quadrant Knowledge Solutions announced
today that it has named Skai as a 2024 technology Leader in the
SPARK Matrix analysis of the global SPARK Matrix™ AdTech
Platform 2024 Market.
Quadrant Knowledge Solutions' AdTech Platform market research
includes a detailed global market analysis, competitive landscape,
and functional capabilities. It aims to provide strategic
information for technology vendors to enhance their understanding
of the market and support their growth strategies by evaluating
different vendors' capabilities, competitive differentiation, and
market position.
According to Piyush Kumar,
Analyst, Quadrant Knowledge Solutions, "Skai's ad tech platform
offers an integrated approach to omnichannel media orchestration.
It combines campaign activation and management capabilities with
advanced AI-driven insights to help marketers make smarter
decisions. The platform is designed to provide marketers with a
holistic view of their media across all advertising touchpoints,
ensuring that marketers are not just reacting to data, but are
proactively leveraging it to make choices that drive results.
Skai's industry-first capabilities empower marketers to maximize
every channel they're utilizing across every campaign lifecycle,
while streamlining operational processes and deepening
understanding of consumer behavior and campaign performance. This
has positioned Skai as the leader in the SPARK Matrix: Ad Tech
Platforms, 2024."
Quote by Skai:
"As walled garden media evolves into a full-funnel,
omnichannel approach underpinned by first-party data and AI, it is
critical for brands, agencies, and retailers to work with an
advertising technology platform that enables decisioning,
activation, and optimization solutions across all top performance
media channels," said Gil Sadeh,
Chief Growth Officer at Skai. "We are thrilled at the
acknowledgment of our leading position in this space, and look
forward to continuing to drive growth for our customers and
partners."
For more information about Skai visit here
About Skai
Skai is an omnichannel advertising platform, uniquely enabling
brands and agencies to run data-driven programs across walled
garden media. It empowers both media leaders and activation teams
to drive impactful results from their advertising program with
AI-powered decisioning, activation, and optimization solutions. Its
partners include Google, Amazon Ads, Microsoft, Walmart Connect,
Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta,
and more.
For over a decade, Skai has earned the trust of notable brands
such as HP, Doordash, Sony, Philips, and L'Oreal. Renowned for
innovation and a values-driven culture, Skai is headquartered in
San Francisco and Tel Aviv with eight international
locations.
Media Contacts:
Media
Contact- skai@5wpr.com
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client's business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments.
For more available research, please visit
https://quadrant-solutions.com/market-research/
Contact:
Ajinkya Ingle
Quadrant Knowledge Solutions
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: ajinkya@quadrant-solutions.com
Phone: (+1) 978-344-2770
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SOURCE Quadrant Knowledge Solutions