America's largest non-alcoholic brewery
announces "Ask For Athletic Day," invites drinkers to enjoy a free
brew
MILFORD,
Conn. and SAN DIEGO,
May 6,
2024 /PRNewswire/ -- Athletic Brewing Company,
America's largest non-alcoholic brewery, will celebrate the
inaugural "Ask For Athletic Day" during American Craft Beer Week by
offering its award-winning non-alcoholic beer to fans across
America.
To toast the launch of its new "Ask For Athletic" campaign,
Athletic Brewing will pick up the tab on your first brew for any
consumer (21+) who visits a bar or restaurant on Thursday, May 16, and orders Athletic.
"A growing number of Americans are moderating how much alcohol
they consume, but that doesn't mean they should have to skip the
party," said Andrew Katz, Chief
Marketing Officer of Athletic Brewing Company. "We created Ask For
Athletic Day as a way for people to discover the refreshing taste
of Athletic Brewing's award-winning non-alcoholic beer by visiting
their local bar or restaurant for a brew on us."
Here's How Ask For Athletic Day Works:
- Step 1: Visit a bar or restaurant that sells
Athletic on Thursday, May 16,
2024.
- Step 2: Ask your bartender or server for an
Athletic NA Beer.
- Step 3: Upload your receipt on itsathletic.com and
you will be reimbursed up to $7 via
Venmo or Paypal.
The Ask For Athletic Day offer is only valid for legal
drinking-age consumers located in 39 U.S. states (excluding GA, ID,
KS, KY, LA, MI, MS, NE, SC, TN, and TX). Please visit
itsathletic.com for a complete list of terms and conditions. Offer
limited to one claim per person. To find your nearest on-premise
retailer, please visit the Athletic Brewing storefinder.
The Ask For Athletic Day promotion coincides with the launch of
Athletic Brewing's new summer brand campaign. Anchored by a
multi-million dollar strategic media plan, the "Ask For Athletic"
campaign is the company's biggest ever and designed to drive brand
awareness through a mix of high-impact television, out-of-home,
audio, and digital advertising, as well as influencer endorsements
and nationwide sampling.
Launched in 2018, Athletic Brewing is the number one
non-alcoholic beer brand in the U.S., with over 19% market share
and dollar sales growing more than 64%1. Athletic was
recently ranked as the 10th largest U.S. craft brewery and 20th
largest overall brewing company by the Brewers
Association2. According to recent polling, 41% of
Americans are trying to drink less alcohol in 20243.
For press inquiries please contact:
Chris Furnari |
press@athleticbrewing.com
About Athletic Brewing
Athletic Brewing Company is the largest and most decorated
non-alcoholic brewery in America. Athletic is revolutionizing how
modern adults drink by crafting game-changing NA beer that can be
consumed anytime and anywhere. Launched in 2018, Athletic is now
the number one non-alcoholic beer brand in
America1 and a top 20 U.S. brewing
company2. Its award-winning brews are available
at more than 50,000 retailers and 25,000 on-premise venues
nationwide. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring
outdoor spaces across the globe via its Two For The Trails program.
Athletic is proudly a Certified B Corporation™. Learn more and shop
at www.athleticbrewing.com.
Follow Athletic Brewing
on Facebook, Instagram, LinkedIn, TikTok, X,
and YouTube to stay up-to-date on all things Athletic.
1 NielsenIQ, Total US xAOC + Liq Plus +
Conv, 13 Wks ending
4/20/24.
2 Brewers Association Top
50 U.S. Brewing
Companies
3 NCSolutions Consumer
Sentiment Survey
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SOURCE Athletic Brewing Company