TAIPEI, May 7, 2024 /PRNewswire/ -- On May 6, 2024, the Taiwan Tourism Administration
officially unveiled the Taiwan Tourism Brand Version 3.0 called
"TAIWAN – Waves of Wonder".
Featuring captivating wave-like designs that illustrate the
seasonal highlights of travel across Taiwan, this new identity is supported by
innovative brand elements including an animated short film and a
promotional song for Taiwan
tourism. This initiative is aimed at bolstering Taiwan's efforts to attract a greater number
of international tourists.
The launch was graced by the presence of Deputy
Secretary-General of the Executive Yuan Lee Guo-Shin,
Administrative Deputy Minister of Transportation Lin Kuo-Shian , Director-General of the Taiwan
Tourism Administration Chou Yung-hui, along with notable
representatives from industry and academia. Deputy
Secretary-General Lee emphasized that the tourism sector is highly
prioritized by the government, which continually supports its
rejuvenation through various initiatives, fostering collaboration
between public and private sectors to enhance Taiwan's tourism branding. Administrative
Deputy Minister Lin highlighted the resurgence of travel in the
post-pandemic era and the upcoming expansion of airport operations,
signaling an upgrade in Taiwan's
tourism image that promises a richer array of travel experiences.
Director-General Zhou elaborated on the need for Taiwan tourism to stay abreast of global
trends and the constant demand for innovation. Since its
reorganization, the Tourism Administration has been committed to
steering the tourism industry towards sustainability and
digitization, crafting superior travel experiences and pioneering
services. Consequently, a new identification system has been
introduced, blending a sleek, modern aesthetic with global trends
to boost Taiwan's visibility and
appeal internationally, propelling the island towards the "Tourism
2030" strategic vision.
Since 2011, the Taiwan Tourism Administration has been promoted
internationally under the brand "Taiwan – The Heart of Asia," successfully creating the image of the
heart of Asia. After 13 years and
overcoming the challenges of the pandemic, the Taiwan Tourism
Administration is launching its new brand "TAIWAN – Waves of Wonder" in 2024. The new
brand logo is a collaboration between Dentsu and Bito, founded by
Keng Ming Liu. An international award-winning design team
from Bito led the design, closely aligning with the Tourism
Administration's marketing focus of "Enjoy the Mountains, Embrace
the Sea, and Explore the Island," showcasing the dynamic contours
of Taiwan's mountains and the
charm of its oceans. Furthermore, the Taiwan tourism theme song is composed and
written by famous musician Chris Hou, who has won the Golden
Melody, Golden Horse, and Golden
Bell Awards, marking his third time composing the theme song for
Taiwan Tourism. The New Taiwan Tourism Brand Version 3.0 can be
described as a convergence of top talents from various industries
in Taiwan, shining brightly with
their collective efforts.
The new logo of the Taiwan
tourism brand integrates imagery such as Taiwan's mountains, oceans, winding roads, and
railways, presenting a design with wave-like contours. It adopts
the orange of sunrise, not only continuing the warmth and vitality
of the previous generation brand, but also symbolizing the future
development of Taiwan Tourism. In the past, people searched for
"travel destinations"; now, Taiwan
advocates "purposeful travel." The new brand, along with the
"Taiwan Tourism Biennial," highlights seasonal theme travel,
inviting international visitors to experience Taiwan's charms all year-round.
On the day of the new brand launch, all 16 directors from the
Tourism Administration's global offices will participate in the
event. Tonight, Taipei 101 will
showcase the new brand logo to global travelers for the first time.
The refreshed international image will be promoted across various
advertising platforms worldwide to attract more tourists to
experience Taiwan's four-season
charms.
Contact:
- International Division, Ben Huang, Director, Phone:
02-23491500 #8400
- Alice K, Section Chief, Phone: 02-23491500 #8440
View original
content:https://www.prnewswire.com/news-releases/new-taiwan-tourism-brand-communicate-globally--taiwan--waves-of-wonder-302137898.html
SOURCE Taiwan Tourism Administration