Entrepreneur Of The Year celebrates ambitious
entrepreneurs who are shaping the future
LOS
ANGELES, May 8, 2024 /PRNewswire/ -- Ernst
& Young LLP (EY US) today announced that Founder and CEO
Cassandra Morales Thurswell of game-changing haircare brand Kitsch
was named an Entrepreneur Of The Year® 2024 Greater Los
Angeles Award finalist. Now in its 38th year, Entrepreneur Of
The Year is the preeminent competitive business award for audacious
leaders who disrupt markets, revolutionize sectors and have a
transformational impact on lives. Over the past four decades, the
program has recognized the daring entrepreneurs with big ideas and
bold actions that reshape our world.
The candidates were evaluated by an independent panel of judges
based on their demonstration of building long-term value through
entrepreneurial spirit, purpose, growth and impact, among other
core contributions and attributes.
"I'm so honored to be named an EY Entrepreneur Of The Year
Finalist," said Thurswell. "Kitsch is all about our
customers—appealing to everyone everywhere with products for every
moment of their day. Our passion is to create products that are
good for you and good for the planet. We have made remarkable
progress in combating the beauty industry's annual plastic waste
and reducing our carbon footprint by eliminating plastic bottles
with bars and partnering with 4Ocean for additional plastic removal
from our waterways. It's really satisfying to do what you love, see
the impact you are making and on top of that be recognized in such
a very special way."
Entrepreneur Of The Year honors many different types of business
leaders for their ingenuity, courage and entrepreneurial spirit.
The program celebrates original founders who bootstrapped their
business from inception or who raised outside capital to grow their
company; transformational CEOs who infused innovation into an
existing organization to catapult its trajectory; and
multigenerational family business leaders who reimagined a legacy
business model to fortify it for the future.
About Entrepreneur Of The Year®
Founded in
1986, Entrepreneur Of The Year® has celebrated more than
11,000 ambitious visionaries who are leading successful, dynamic
businesses in the US, and it has since expanded to nearly 80
countries and territories globally.
About EY
EY exists to build a better working world,
helping to create long-term value for clients, people and society
and build trust in the capital markets.
About Kitsch
Founded by Wisconsin native Cassandra Morales Thurswell
at the age of 25, Kitsch is a global beauty powerhouse built on
positivity and pure hard work. The brand supports its growing
community with easy, elevated beauty solutions that are totally
reliable, truly special, and made as sustainably as possible.
Beginning in 2010 with a business plan no longer than a paragraph,
Kitsch now supplies a full range of beauty favorites in over 20,000
retail locations worldwide.
Media Contact:
Anne
Breza
917.488.4119
377381@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cassandra-morales-thurswell-of-kitsch-announced-by-ey-as-an-entrepreneur-of-the-year-2024-greater-los-angeles-award-finalist-302138470.html
SOURCE Kitsch