Following the opening of its 150th shop earlier this year in
Palmdale, the teriyaki shop
franchise aims to open more in other cities like Sacramento, San
Francisco, Fresno and
Monterey-Salinas.
SACRAMENTO, Calif., May 9, 2024
/PRNewswire-PRWeb/ -- Get ready, California! Teriyaki Madness (TMAD), the
wildly popular Seattle-style teriyaki shop franchise, is bringing
its big bowls and even bigger flavors to the Golden State, with a
particular eye on Northern and Central
California. TMAD currently operates 17 shops across
California, with 11 locations
stretching from San Diego to
Bakersfield and another six from
Sacramento to Marina.
"Why California, you ask? Well, it's simple. Californians have a
palate for delicious food that's as nourishing for the body as it
is delightful for the taste buds — and that's exactly what TMAD is
all about," said Teriyaki Madness CEO Michael Haith. "We're not healthy food that
tastes good — we're delicious food that happens to be healthy. And
let's be honest, in a state where avocado is practically its own
food group, we know we're onto something good."
And that explains why TMAD shops are popping up left and right
across The Golden State. In 2023, TMAD opened three new
Cali shops in Huntington Beach, Redwood City, and Chatsworth. In March, TMAD celebrated an
impressive milestone with the opening of its 150th shop. And where
did that shop just so happen to be? The beautiful town of
Palmdale, CA.
Mario Essary, the franchisee
behind the Palmdale location, has
been with the TMAD family since 2014. Since then, his growth
trajectory within the franchise has been impressive, with four
shops currently open across SoCal.
"I am a big believer in location, location, location," Essary
said. "There is a lot of foot traffic in the Palmdale area, for example, so it should be
pretty easy to get people in the door. Then, once they are in here,
we know we can provide the kind of great food and customer service
that will make them stick around."
TMAD has big plans for expansion. In the next year alone, the
team hopes to add six more shops to the California family, with a vision of 11 more in
three years, 15 in five and who knows how many in a decade!
"We want to target every nook and cranny of Northern California, with a special focus on
the bustling Bay Area," said Haith. "But it's not just about the
where; it's also about the how. Securing prime real estate in one
of the country's most competitive markets is no small feat, but
thanks to our real estate consultants' savvy approach and our
franchisees' flexibility, we're snagging A+ sites."
TMAD supports its franchisees from the outset with extensive
onboarding, including immersive business sessions at their
headquarters, hands-on operational training in active shops and
specialized opening preparations. Every franchisee benefits from a
dedicated Operations Service Manager to guide them from lease
signing through to the launch, ensuring every aspect of the
business — marketing, real estate, operations — is streamlined and
supported. Additionally, TMAD's Mad University offers ongoing
educational resources, providing franchisees with continuous access
to development tools and community support to thrive in their
businesses.
With big plans, bigger bowls and the biggest flavors in the
business, Teriyaki Madness is on a mission to make California a little more flavorful, one shop
at a time. Join us on the journey, and let's make mealtime a mad,
mad, mad teriyaki adventure.
ABOUT TERIYAKI MADNESS
Teriyaki Madness is making big moves. The secret sauce lies in
TMAD's uncompromising support systems that allow new business
owners to achieve success through their proprietary training and
support programs with teams dedicated to each franchisee's unique
needs. More than 150 shops across three countries deliver big,
heaping bowls of fresh, healthy, natural ingredients to their
communities, creating a cult-like following with customers,
employment opportunities for neighborhoods, and profitable margins
for the franchisees. Backed by leading-edge technology including
delivery and loyalty innovations and an all-star executive team,
Teriyaki Madness' focus is on providing profitable opportunities
for TMAD franchisees by providing delicious, healthy food to
communities. Visit franchise.teriyakimadness.com for single and
multi-unit opportunities.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
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SOURCE Teriyaki Madness