WADSWORTH, Ohio, May 9, 2024
/PRNewswire/ -- Kicking off the 2024 professional pickleball
season, Major League Pickleball (MLP by Margaritaville) has
announced CURREX® insoles as its exclusive insole partner,
designating CURREX PICKLEBALLPRO™ as the official shoe insole of
Major League Pickleball.
MLP is the preeminent team-based professional pickleball league,
featuring nearly 100 of the best athletes across 22 teams, a unique
coed format, easy to understand scoring, iconic team owners, and
the most electric live events and fan experience in the sport. The
league's 2024 schedule features 11 total events across nine states
and Washington, D.C., beginning
with MLP Atlanta, May
9-12.
The leading brand of sports insoles, CURREX released its
pickleball specific insole earlier this year with a design that is
tailored to meet the unique demands of the sport while providing a
highly personalized fit. Driven by a mutual commitment to the
performance, comfort and well-being of athletes, the new
partnership strives to create more enjoyable movement and inclusive
play for all league players. Every MLP player will have the
opportunity to wear CURREX insoles for elevated comfort and
performance while growing their careers within the sport.
"As the Official Insole Partner of Major League Pickleball, we
are thrilled to embark on this journey of athletic innovation and
excellence," said Steve Robinson,
Chief Marketing Officer at Foundation Wellness. "Major League
Pickleball embodies the spirit of competition and camaraderie,
values that resonate deeply with us at CURREX. Through this
partnership, we aim to equip picklers with the best in performance
insoles elevating their game and enhancing their experience on the
court".
CURREX PICKLEBALLPRO insoles feature superior grip, targeted
forefoot and heel cushioning plus flexible arch support that comes
in three distinct arch profiles. The insoles support lateral motion
for quick on-court movement and more responsive play, creating
effortless play that is ideal for professional and recreational
athletes alike.
Learn more about Major League Pickleball at
https://www.majorleaguepickleball.net/.
Visit the CURREX website to learn more about sport specific
insoles and shop CURREX PICKLEBALLPRO insoles.
ABOUT CURREX:
Part of the Foundation Wellness
family of brands, CURREX is a leading provider of sports insoles
designed to enhance athletic performance, comfort, and injury
prevention. With a focus on biomechanics and cutting-edge
technology, CURREX delivers innovative solutions trusted by
athletes worldwide. Follow CURREX on Facebook, Instagram and
YouTube.
ABOUT MAJOR LEAGUE PICKLEBALL:
MLP by Margaritaville
(Major League Pickleball) is the preeminent team-based professional
pickleball league, featuring nearly 100 of the best athletes across
22 teams, a unique coed format, easy to understand scoring, iconic
team owners, and the most electric live events and fan experience
in the sport. Founded in 2021, MLP named its first-ever title
sponsor, Margaritaville, branding the league MLP by Margaritaville
in December 2022. For more
information on Major League Pickleball, visit the official website
and follow MLP on Facebook, Twitter, Instagram, TikTok
and YouTube.
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SOURCE Foundation Wellness