PHILADELPHIA, May 9, 2024
/PRNewswire/ -- Top Dog Direct LLC, a leading consumer product
marketing and "As Seen on TV" company, is thrilled to announce the
acquisition of the intellectual property rights to the name and
likeness of the legendary late Billy
Mays, and his iconic line of Mighty products. As part of the
commitment to bringing classic and effective solutions to
households worldwide, Top Dog Direct has partnered with the estate
of Billy Mays to revive the energy,
enthusiasm, and effectiveness that made him a household name.
Top Dog Direct LLC Announces Partnership
with Late Billy Mays and Reintroduction of Iconic Line of Mighty
Products
Billy Mays, renowned for his
energetic television commercials and powerful product
demonstrations, is synonymous with quality and reliability.
Starting with the relaunch of Mighty Mendit, celebrating its
15-year anniversary, and the relaunch of Mighty Putty, celebrating
its 18-year anniversary, the line of Mighty Products revolutionized
the way consumers approached home improvement and repair. By
reintroducing these products, along with other celebrated items
coming soon, Top Dog Direct aims to continue its legacy of
providing customers with practical, reliable, and easy-to-use
solutions.
"We are excited to bring back the spirit of Billy Mays and his Mighty products," said
Bill McAlister, CEO of Top Dog
Direct. "There has already been an overwhelmingly positive response
by fans, new and old, to the familiar face of the late great
Billy Mays. His iconic authenticity,
positivity, and passionate energy in his television commercials are
being embraced and appreciated by a new generation. And we are
committed to ensuring that these products continue to meet the high
standards that Billy Mays set."
The relaunch of the line of Mighty products will feature updated
packaging and enhanced formulations to meet modern standards, while
retaining the core benefits that made them popular. Customers can
expect the same robust performance, versatility, and durability
that defined the original Mighty products, with a fresh and
contemporary look.
As part of the reintroduction, Top Dog Direct is launching a
comprehensive marketing campaign featuring classic Billy Mays footage, new product demonstrations,
and special promotions. Fans of the original commercials will be
delighted to see the return of his dynamic presence on screen, and
new customers will have the opportunity to experience the magic for
themselves.
The reintroduced Mighty products will be available for purchase
through TV, major retail partners, Amazon, and select online
platforms. To learn more about the product line and upcoming
events, please visit TopDogDirect.com.
For media inquiries, interviews, or additional information,
please contact Meghan McAlister,
meghan@npiandmei.com, 215-801-0811.
About Top Dog Direct LLC (also known as Natures Pillows,
Inc.)
Top Dog Direct LLC, also known as Natures Pillows, Inc., is a
leading consumer product marketing company specializing in the
discovery, development, and promotion of innovative "As Seen on TV"
products. With a commitment to quality and customer satisfaction,
the company works to bring practical solutions to households and
businesses. For more information, visit TopDogDirect.com.
Press Contact:
Meghan McAlister
Vice President of National Sales
Top Dog Direct LLC & Natures Pillows, Inc.
meghan@npiandmei.com
215-801-0811
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SOURCE Top Dog Direct