FUJIFILM North America Corporation, Optical Devices Division, will
unveil a fully immersive 360° booth experience -- with the walls,
floor, and ceiling of the space entirely comprised of visual
projections from a grouping of FUJIFILM FP-Z8000 Projectors
(FP-Z8000) -- at InfoComm 2024, to be held June 12–14, 2024 in Las
Vegas at Fujifilm’s booth W2965.
Delivering this dynamic immersive content will be a
dozen FP-Z8000 Projectors, featuring FUJIFILM Z-Series’ rotating,
folding lenses, and expansive lens shift options designed for
installation versatility in even the most challenging spaces. With
its 8000-lumen output and a 0.34–0.37 ultra-short throw ratio, the
projectors will illuminate the space with content powered by
software from Igloo Vision, Ltd. (Shropshire, U.K.), a leader in
immersive experiences. Visitors can step inside Fujifilm’s
custom-built 269 square foot space within Fujifilm’s InfoComm 2024
booth and be enveloped in specifically curated content designed to
uniquely appeal to projector users in key industries.
The immersive content projected by the FP-Z8000
Projectors, strategically and covertly installed behind walls and
in ceilings, will focus on real estate, where immersive projections
can offer comprehensive walkthroughs of properties under
construction or in distant locations, aiding decision-making
without the need for physical visits. These projections also allow
potential buyers to visualize various design options within
commercial and residential spaces. Additional use cases for
immersive spaces include:
-
Themed entertainment venues, such as family amusement facilities,
museums, and theme parks, where immersive projector spaces
captivate visitors, seemingly transporting them to different worlds
and enhancing thematic storytelling.
- Art
galleries, where these projections can extend art beyond
traditional frames, creating interactive exhibitions.
-
Aviation, military, emergency services or other industries that
utilize simulations and training, in which this technology can be
used to create realistic scenarios.
"For years, shared immersive spaces were used
almost exclusively for entertainment. Now organizations are finding
that they create meaningful engagement among colleagues, customers,
and students," said Mike C. Northrup, commercial strategy manager
for projectors with FUJIFILM North America Corporation’s Optical
Devices Division. “FUJIFILM Z-Series Projectors are the perfect
solution for immersive experiences, as they can be used to
transform spaces into stories. FP-Z8000 allows users to project
from spaces and places that few other projectors can. Their
discreet installation makes the experience even more immersive.
You’re not in a room with projectors; you feel you’re actually part
of the story.”
With almost five years of collaboration, Fujifilm
and Igloo Vision have partnered on immersive experiences worldwide.
As a result of this collaboration, FUJIFILM FP-Z8000 Projectors
have been incorporated to create immersive spaces for a variety of
corporate and higher-education customers. The content projected in
Fujifilm’s InfoComm 2024 booth is powered by Igloo Vision’s Igloo
Core Engine (ICE) software. ICE’s True Perspective correction
method automatically applies a true-to-life perspective to the
immersive content being projected. The view perspective can be
adjusted in real-time, depending on the position of the primary
viewer. With the immersive space on display having wall, floor, and
ceiling projections, True Perspective and FP-Z8000 will enhance
content to make the visitor’s experience in Fujifilm’s InfoComm
2024 booth incredibly realistic.
“More and more clients are asking for floor
projection, and Fujifilm Z-Series projectors have become our
go-to,” said Colin Yellowley, founder of Igloo Vision. “We’re
excited to be able to work with Fujifilm and its FP-Z8000 to add
ceiling projection for a truly all-encompassing immersive
experience. We’re confident that the feeling of true immersion in
Fujifilm’s booth at InfoComm 2024 will be unmatched.”
Experience Fujifilm’s fully immersive booth (W2965)
in the Las Vegas Convention Center’s West Hall on June 12–14, 2024
at the InfoComm 2024 event. For more information on Fujifilm’s
projector products, visit
https://www.fujifilm.com/us/en/business/optical-devices/projector/fp-z8000.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of
FUJIFILM Holdings America Corporation, consists
of six operating divisions. The Imaging Division
provides consumer and commercial photographic products and
services, including silver halide consumables; inkjet consumables;
digital printing equipment, along with service and support;
personalized photo products fulfillment; film; one-time-use
cameras; and the popular INSTAX® line of instant cameras,
smartphone printers, instant film, and accessories. The Electronic
Imaging Division markets its GFX System and X Series lines of
mirrorless digital cameras, lenses, and accessories to provide a
variety of content creation solutions for both still and moving
imagery. The Optical Devices Division provides optical lenses
for the broadcast, cinematography, closed circuit television,
videography, and industrial markets, and also markets binoculars
and other optical imaging solutions. The Graphic Communication
Division utilizes its extensive industry knowledge to develop fully
supported traditional and digital print solutions for industries
including commercial print, wide format, and packaging with its
comprehensive line of digital inkjet presses, production toner
printers, and software. The Industrial Products
Division delivers new products derived from Fujifilm
technologies including data storage tape products, including OEM
and FUJIFILM Ultrium LTO cartridges, desalination solutions,
microfilters and gas separation membranes. The Non-Destructive
Testing Division delivers radiography solutions to ensure high
accuracy inspection of transportation infrastructure, and assets
within aerospace, and oil and gas industries.
For more information, please visit
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www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to
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Facebook.
FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages
its depth of knowledge and proprietary core technologies to deliver
innovative products and services across the globe through the four
key business segments of healthcare, electronics, business
innovation, and imaging with over 70,000 employees. Guided and
united by our Group Purpose of “giving our world more smiles,” we
address social challenges and create a positive impact on society
through our products, services, and business operations. Under its
medium-term management plan, VISION2030, which ends in FY2030, we
aspire to continue our evolution into a company that creates value
and smiles for various stakeholders as a collection of global
leading businesses and achieve a global revenue of 4 trillion yen
(29 billion USD at an exchange rate of 140 JPY/USD). For more
information, please visit: www.fujifilmholdings.com.
For further details about our commitment to sustainability and
Fujifilm’s Sustainable Value Plan 2030, click here.
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© 2024 FUJIFILM North America Corporation and its
affiliates. All rights reserved.
Daniel Carpenter
FUJIFILM Holdings America Corporation
9145292417
daniel.carpenter@fujifilm.com