The Bourbon is Elevated with a Richer
Seven-Year Aged Liquid, Crafted for Shared Enjoyment
CLERMONT, Ky., June 12,
2024 /PRNewswire/ -- Jim Beam, the world's number one
bourbon and enduring American icon, proudly unveils the re-launch
of Jim Beam Black®, now featuring an enhanced premium
liquid, aged for seven years. This refined expression boasts a
captivating profile with enticing notes of caramel, vanilla, and
rich oak, delivering a smooth and gratifying experience for bourbon
enthusiasts worldwide.
Crafted through generations under the guidance of seventh and
eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black® continues
the 229-year family tradition of distilling exceptional bourbon
that is both accessible and remarkable.
"Jim Beam Black® is the culmination of our family's dedication
to crafting the finest bourbon. With each sip, you're experiencing
seven years of careful maturation and a tradition that has been
passed down for over two centuries," said Fred and Freddie Noe. "We've put our heart and
soul into creating this bourbon, and we believe it represents the
very best of what Jim Beam has to offer. It's a testament to our
commitment to quality and craftsmanship."
In addition to its enhanced liquid, Jim Beam Black®
debuts an updated packaging design, signaling a more premium and
mature whiskey. The new visual identity communicates a sense of
quality and refinement, reflecting the craftsmanship and tradition
that defines the Jim Beam legacy.
"After seven years of patient aging in white oak barrels,
something truly magical happens," says Rashidi Hodari, Managing Director, James B. Beam
Distilling Company. "The bourbon evolves into a deep, rich gold,
revealing layers of complexity and depth. Jim Beam Black® is
the embodiment of time well spent, meant to be shared with those
you cherish."
Jim Beam Black® will be celebrated on June 12th at "The Seventh Sense" event in
New York City - a multi-sensory
journey through the five traditional senses, taste, smell, touch,
sight and sound, and the sixth sense of intuition. The seven-year
statement will then define the seventh sense – the unspoken feeling
of connection when sharing with others. Guests will raise a glass
in a celebration featuring live music and bespoke Jim Beam
Black® cocktails hosted by Fred and
Freddie Noe.
The re-released Jim Beam Black®, best enjoyed on the
rocks or served in a classic old-fashioned, is available for
purchase at $24.99 SRP on ReserveBar,
Total Wine, Binnys and select retailers. Available in bottle sizes
ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, this
beloved bourbon is set to redefine the standard of excellence in
the whiskey category.
To learn more about Jim Beam Black® and its rich
heritage, visit www.jimbeam.com or follow @jimbeamofficial on
Instagram.
About Jim Beam®: Jim Beam is the world's best-selling
bourbon, crafted by eight generations of family distillers
since 1795. Fred Noe, Jim Beam's
seventh Generation Master Distiller, and Freddie Noe, Jim
Beam's eighth Generation Master Distiller, have stayed true to the
family recipe that's been passed down through generations. The
Jim Beam portfolio of products includes Jim Beam Bourbon, Jim
Beam Black®, Jim Beam Double Oak, Jim Beam Devil's
Cut, Jim Beam Flavors, and Jim Beam Rye among other
offerings. For more information, go to
www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on
Twitter.
About Suntory Global Spirits: As a world leader in
premium spirits, Suntory Global Spirits inspires the
brilliance of life, by creating rich experiences for people, in
harmony with nature. Known for its craftsmanship of premium
whiskies, including Jim Beam® and Maker's Mark®;
Japanese whiskies, including Yamazaki®, Hakushu®,
Hibiki® and Toki™; and leading Scotch brands
including Laphroaig® and Bowmore®, Suntory Global
Spirits also produces leading brands such as Tres
Generaciones® and El Tesoro® tequila, Roku™
and Sipsmith® gin, and is a world leader in Ready-To-Drink
cocktails, with brands like -196 and On The Rocks™ Premium
Cocktails. A global company with approximately 6,000 employees in
nearly 30 countries, Suntory Global Spirits is driven by its core
values of Growing for Good, Yatte Minahare and
Giving Back to Society. The company's Proof Positive
sustainability strategy includes ambitious goals and
investments to drive sustainable change and have a positive impact
on the planet, consumers and communities. Headquartered in
New York City, Suntory Global
Spirits is a subsidiary of Suntory Holdings Limited of
Japan. For more information, visit
www.suntoryglobalspirits.com and www.drinksmart.com.
Press Contacts:
Kate
Nelson Kate.Nelson@beamsuntory.com
Abigail Gabriel
abby.gabriel@exposure.net
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SOURCE Jim Beam