Bloomreach Unveils Premium Loomi AI Features for Ecommerce Teams, Including Groundbreaking New Ways to Automate and Optimize Personalization
26 Junio 2024 - 8:00AM
Business Wire
Bloomreach, the platform fueling limitless ecommerce
personalization, today announced seven premium new features for its
proprietary Loomi AI. Spanning both marketing automation and search
and merchandising, the features enable teams driving ecommerce
growth to customize, optimize, and automate personalization across
the customer journey. Combined with Loomi AI’s existing
capabilities, these premium features will offer users more AI power
than ever before — helping them build better online shopping
experiences that drive profitable growth.
“Bloomreach is putting revolutionary AI in the hands of
ecommerce teams with these latest releases,” said Anirban
Bardalaye, Chief Product Officer, Bloomreach. “Our Loomi AI has
consistently led the market in its ability to serve the unique
needs of commerce. Today, we take another step forward, introducing
premium features that cater to the specific workflows of marketers
and merchandisers and empower teams in their pursuit of limitless
growth. This is AI that makes the practice of personalization
possible for business users — and profitable for businesses.”
Premium Features for Marketers
- AutoSegments: transforms campaign personalization and
uncovers new revenue opportunities for marketers to leverage
quickly. Harnessing the power of Loomi AI, AutoSegments
automatically identifies high-value customer segments, instantly
showing marketers where to personalize campaigns for maximum
impact. By eliminating the need for manual report analysis,
AutoSegments not only saves marketers time — it also allows them to
focus on the strategic decisions that drive value and fast
ROI.
- Loomi Analytics Assistant: maximizes productivity and
makes analytics accessible for every marketer. Through an
easy-to-use conversational interface, marketers can swiftly analyze
customer metrics, tap into real-time insights, and generate
reports. Loomi Analytics Assistant simplifies complex data,
offering explanations that deepen understanding and enhance
decision-making.
- Weblayer Variant Generator: substantially reduces
campaign creation and testing time, generating multiple variants of
personalized onsite banners within seconds. By allowing marketers
to quickly test different copy — such as switching offer amounts or
adding urgency language — this Loomi AI feature helps drive
increased click through rates, conversions, and higher email and
SMS opt-in rates.
Premium Features for Merchandisers and Search Teams
- Loomi Search+: utilizes a powerful combination of
Loomi AI and Vertex AI from Google Cloud to deliver unprecedented
results for longer or more niche search queries. Loomi Search+
integrates semantic and vector search technologies, allowing for a
more nuanced understanding of complex queries. Traditionally,
search results either prioritize giving the customer a broader
recall set that may also include irrelevant results (vector), or a
precise recall set that may actually miss relevant results (keyword
or semantic). With Loomi Search+, Bloomreach has unlocked the best
of both worlds – a broad recall set able to understand long-tail
queries using LLM-powered vectors – layered on top of Loomi AI’s
industry-leading semantic intelligence. This results in highly
precise and relevant results.
- AI Studio: empowers merchandisers to effortlessly
customize and refine Bloomreach search ranking algorithms, or even
incorporate their own models, with no coding expertise required.
With the flexibility to experiment and easily adapt search ranking,
merchandisers will be able to tailor the search experience to their
audience's needs, improve the relevance of search results, and
enhance the overall efficiency of product discovery.
- Visual Search: offers a unique new way to connect
customers with the right products, allowing shoppers to upload
images instead of typing queries into a search bar. Loomi
AI-powered Visual Search delivers precise, personalized results
based on these images, while also showcasing visually similar
products that can drive even greater revenue per visitor.
- Loomi Search in 33 Languages: enhances understanding of
the intent behind search queries across more than 30 languages. By
expanding its Loomi AI-powered semantic technology across more
languages, Bloomreach enables businesses serving diverse,
multilingual customer bases to drive smarter search for even more
customers.
A livestream event featuring detailed first looks at
Bloomreach’s newly released AI features will be broadcast on June
26 at 11:00 AM ET. Register for Innovation Fest: Summer of
AI here.
About Bloomreach
Bloomreach personalizes the e-commerce experience. Its data
engine unifies real-time customer and product data so businesses
understand what customers really want. By connecting that
understanding to every channel, the e-commerce experience becomes
limitless — reflecting a changing customer as they shop. Amplified
by the speed and scale of Loomi, Bloomreach's AI for e-commerce,
this creates endless new paths to purchase, greater profitability,
and fast business growth. Bloomreach products include: Engagement,
a marketing automation platform; Discovery, an e-commerce search
solution; Content, a headless CMS; and Clarity, AI-powered
conversational shopping. The company has multiple AI patents and
serves 1,400+ global brands including: Williams-Sonoma, Bosch,
Puma, and Marks & Spencer.
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Michelle DeMaio Bloomreach Corporate Communications
michelle.demaio@bloomreach.com