Incognia Enhances Browser Fingerprint Solution to Protect Enterprises from the Most Destructive Forms of Fraud
26 Junio 2024 - 8:00AM
Today,
Incognia, the innovator of next-generation
identity solutions for secure digital experiences, has added
advanced account takeover and bot detection capabilities to its
Browser Fingerprint solution.
The solution addresses the shortcomings of traditional browser
fingerprinting and cookie-based methods amid evolving privacy
regulations. It leverages AI for advanced device recognition,
rather than relying on risk-decisioning alone, to ensure the
solution stays ahead of sophisticated fraud tactics. The technology
safeguards against account takeovers and bot attacks while
enhancing the user experience with fewer false positives, ensuring
a seamless and secure interaction for legitimate customers.
Concern over both fraud attacks and the friction caused by
traditional prevention methods has placed device fingerprinting
front and center in a fraud fighter's toolkit. Account takeover
attacks were responsible for nearly $13 billion in losses in the
U.S. last year, according to a 2024 AARP & Javelin Fraud Study.
Further highlighting the scale of this issue, Incognia’s own
Device Identity Frontline Report analyzed 270
million devices to find that 6.5% of them were likely engaging in
fraud. At the same time, seamless authentication is equally
important, as 51% of U.S. consumers reported that they considered
abandoning an account opening due to friction.
“Adding security challenges that interrupt the user experience
cannot be the answer to addressing fraud prevention today,” said
Andre Ferraz, co-founder and CEO of Incognia. “Incognia is
committed to investing in R&D to ensure we deliver a reliable
fingerprint that can seamlessly and proactively identify fraudulent
users before they can do harm.”
Incognia’s novel AI approach to browser fingerprinting considers
85+ signals, including device, network, and IP information. This
approach does not rely on cookies and is both highly stable and
adaptable to unique use cases. Incognia’s Browser Fingerprint
delivers unprecedented user recognition, with 99.9% accuracy, for
proactive fraud prevention by:
- preventing fraudulent account creation and account sharing
- blocking automated account takeover attacks
- detecting ban evasion to block repeat scammers
Incognia secured $31MM in funding earlier this year to meet the
growing demand for companies looking to improve fraud prevention
across web and mobile in food delivery, ride-hailing, marketplaces,
and financial services. For more information about Incognia and its
solutions, visit https://www.incognia.com.
About IncogniaIncognia is the innovator of
next-generation identity solutions that enable secure and seamless
digital experiences. With its persistent device fingerprint
solution, Incognia combines best-in-class device recognition
signals, location analysis, and tamper detection features for
frictionless user verification and fraud prevention. Incognia’s
customizable risk assessment and actionable insights empower
companies in food delivery, ride-hailing, marketplace, and
financial services to protect their reputation, retention, and
revenue.
Media Contact:Aimee Eichelbergeraimee@superior-pr.com