BELLEVILLE, ON, June 26,
2024 /CNW/ - 75 years to the day after it began
creating one of this country's favourite, most iconic and delicious
snack foods in Tweed, Ontario, W.
T. Hawkins Inc. is celebrating the Diamond Anniversary of its
uniquely Canadian crunchy, crispy, cornmeal, and, of course,
cheddar cheesy munchie: Cheezies® on Thursday, June 27, 2024 in Belleville.
News media are invited to attend.
Carnival-like in essence, the party will begin at
11:00 am (Eastern), soon after
the food trucks are set up. It will wrap around
2:30 pm (Eastern).
The formal portion of the celebration will run between
11:50 am and 1:15 pm (Eastern).
The anniversary party will be held in The Big Tent with
its attendant food trucks on College St. E. (in the empty
field directly across from 659 College St. E) in
Belleville.
Among the speakers at the event will be Kent Hawkins, third generation President of W.T.
Hawkins Inc.; Travis Hawkins, fourth
generation Hawkins and current Cheezies®' Director of Sales; as
well as Tony McGarvey, Hawkins'
General Manager; the Hon. Todd
Smith, Ontario Minister of
Education and MPP for Bay of Quinte; MP for Bay of Quinte Ryan Williams; and Belleville Mayor Neil
Ellis.
Kent will share memories and anecdotes about Cheezies®' seven
and a half decades of growth and success as a family-owned and
–operated enterprise and offer a peek at the company's future
modernization and expansion plans.
Available for interviews will be Kent
Hawkins; Travis Hawkins;
former and longstanding employees; and the attending local
business, municipal officials and political leaders.
Video b-roll and still images of Cheezies® production are
available for download on a password-protected media resources
section of the Hawkins Cheezies® website
(www.cheezies.com).
Video clips of the anniversary celebrations, streeter-style
interviews with long term employees and others, and similar still
photographs will be posted on the Media Resource section of the
Cheezies® website starting at 4:00 pm
(Eastern) on June 27, following the
conclusion of the Cheezies® celebrations. Clips will continue to be
posted as they are edited until 8:00
pm (Eastern). Information for media wishing to obtain
the password to download video and stills is below.
Also featured at the Cheezies®' celebration will be "carnival"
lawn games and a "Fan Alley" with historical Cheezies® artifacts
and some other fun stuff, too.
SOURCE W.T. Hawkins Inc.