Partnership Between Eight Sleep and EF Pro Cycling Aims to Optimize Tour De France Recovery and Performance for Athletes through Sleep Technology
01 Julio 2024 - 3:28PM
Business Wire
EF Pro Cycling Teams boost performance with
Eight Sleep's Pod 4, leveraging data-driven sleep optimization for
peak mental and physical readiness during grueling races
Eight Sleep, the world’s leading sleep fitness company,
announces that the EF Education - EasyPost team will use its
advanced Pod 4 technology during the 2024 Tour de France. As the
Official Sleep Partner, Eight Sleep will provide the team with its
award-winning Pods to enhance their recovery and performance. The
intelligent system is designed to improve sleep quality, adding up
to an hour of sleep per night and reducing wake time by up to three
hours per month. The Pods will ensure EF Pro Cycling athletes are
well-rested and ready for the challenging stages of the Tour.
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Neilson Powless checking his data on the
Eight Sleep app (Photo: Business Wire)
This collaboration highlights EF Pro Cycling's focus on
performance optimization through cutting-edge technology. Eight
Sleep’s Pod 4 offers personalized sleep strategies and valuable
insights, positioning EF Education-EasyPost Team as the only team
in the Tour de France with such advanced sleep solutions, giving
them a distinctive competitive edge.
By adopting the Pod 4, EF Pro Cycling demonstrates its
commitment to maintaining peak readiness. This innovative sleep
technology ensures their athletes are fully prepared to tackle the
Tour de France with exceptional vigor and determination.
The EF Education-EasyPost Tour de France roster will feature
elite athletes Alberto Bettiol, Ben Healy, Marijn van den Berg,
Neilson Powless, Richard Carapaz, Rui Costa, Sean Quinn and Stefan
Bissegger. These top-tier riders have access to the
unparalleled benefits of the Pod 4 during the Tour de France 2024.
These benefits include individualized heating and cooling,
automatic snoring detection, and advanced sleep-tracking
capabilities, empowering athletes to optimize their recovery and
performance like never before.
"Traveling for the Tour with the Pods has been a game-changer
for us,” said Neilson Powless, EF Pro Cycling rider and Tour de
France competitor. “I've felt a significant boost in performance
and recovery since using the Pod. The insights gained from Eight
Sleep about my body and sleep habits have been invaluable, and I'm
excited to apply them as I gear up for another Tour de France this
year. Plus, many of the hotels we stay in do not have air
conditioning, so being able to cool myself with Eight Sleep is a
big improvement.”
“Working with EF Pro Cycling is a natural fit for us. The Eight
Sleep Pods are designed for those looking to perform at their best,
and sleep is a crucial part of that journey,” said Matteo
Franceschetti, Co-Founder and CEO of Eight Sleep. “The Tour de
France is one of the most challenging sports competitions in the
world, both mentally and physically. As sleep optimization becomes
increasingly recognized in the world of sports, the Pod 4 offers
these cyclists a valuable tool to aid their recovery and improve
their performance. We’re honored to support them and be part of
this important shift towards better sleep and performance.”
Dr. Kevin Sprouse, EF Pro Cycling’s Director of Sport Science,
adds, "The Pod's ability to track sleep stages, heart rate, heart
rate variability, and respiratory rate is truly extraordinary. By
understanding these patterns, athletes and their teams of trainers
and doctors can tailor their training or performance accordingly,
leveraging the insights provided by Eight Sleep technology. With
Eight Sleep, I witnessed an almost uniform increase in deep sleep
during our team’s first year of sleeping on the Pods in 2023, which
is pretty remarkable. We’re confident that continuing the
partnership will allow the riders to experience better and
higher-quality sleep, providing them a crucial competitive edge as
we enter the Tour de France."
The EF Pro Cycling team joins over 300 professional athletes
leveraging Eight Sleep technology for performance optimization,
including tennis pro Taylor Fritz, MLB star Aaron Judge, NFL
quarterback Brock Purdy, NBA player Jimmy Butler, and Formula 1
champion Lewis Hamilton. This announcement coincides with Eight
Sleep’s launch of the Pod 4 Ultra, driven by Autopilot 3.0, which
personalizes the sleep experience for optimal recovery using
advanced machine learning and artificial intelligence trained on
over 1.2 million hours of sleep data.
For more information on Eight Sleep or to discover the Pod 4,
visit eightsleep.com. To access visuals, please visit the digital
press kit.
About Eight Sleep
Eight Sleep is the world's first sleep fitness company
developing hardware, software, and AI technologies to improve
sleep. Its signature product, the Pod, powers pro athletes and
everyday high performers around the globe, including the top
American Tennis player Taylor Fritz, the EF Pro Cycling team, Lewis
Hamilton, George Russell, Patrick Peterson, Brock Purdy, and
Chelsea Gray. Eight Sleep was named one of Fast Company's Most
Innovative Companies in 2019, 2022, and 2023, and recognized two
years in a row by TIME's “Best Inventions of the Year.” Eight Sleep
is available in the United States (excluding Alaska, Hawaii, Puerto
Rico, and other US territories), European Union (excluding Cyprus,
Greece, and Malta), Canada, the United Kingdom, and Australia via
eightsleep.com.
About EF Pro Cycling
The EF Pro Cycling organization is America’s longest-running top
level team, initially founded in 2003. EF Education First entered
professional cycling in 2018 to help spread its mission of “opening
the world through education.” Founded in 1965, EF Education First
provides culturally immersive education through language, travel,
cultural exchange, and academic programs in over 100 countries.
Learn more at efprocycling.com.
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Taylor Georgeson Jack Taylor PR EightSleep@jacktaylorpr.com