NEW
YORK, July 3, 2024 /PRNewswire/ -- The
global feminine hygiene wash market size is estimated to
grow by USD 124.8 million from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of almost 5.17% during the forecast
period. Advertising and promotion of feminine hygiene
wash products is driving market growth, with a trend
towards rapid growth of E-commerce. However, negative
consequences of feminine washes and presence of colorants
poses a challenge. Key market players include Albaad
Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL,
Daio Paper Corp., Diva International Inc., Edgewell Personal Care
Co., Essity AB, First Quality Enterprises Inc., Hengan
International Group Co. Ltd., Johnson and Johnson Services Inc.,
Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc.,
Nature Abani Biotic Pvt. Ltd., Ontex BV, The Honest Co. Inc., The
Procter and Gamble Co., TZMO SA, and Unicharm
Corp..
![Technavio has announced its latest market research report titled Global feminine hygiene wash market 2024-2028 Technavio has announced its latest market research report titled Global feminine hygiene wash market 2024-2028](https://mma.prnewswire.com/media/2452884/IRTNTR70874_bw2.jpg)
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report
Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), End-user (Female teenager and Female adults),
and Geography (APAC, North America, Europe, South America, and
Middle East and Africa)
|
Region
Covered
|
APAC, North America,
Europe, South America, and Middle East and Africa
|
Key companies
profiled
|
Albaad Deutschland
GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper
Corp., Diva International Inc., Edgewell Personal Care Co., Essity
AB, First Quality Enterprises Inc., Hengan International Group Co.
Ltd., Johnson and Johnson Services Inc., Kao Corp., Kimberly Clark
Corp., Maxim Hygiene Products Inc., Nature Abani Biotic Pvt. Ltd.,
Ontex BV, The Honest Co. Inc., The Procter and Gamble Co., TZMO SA,
and Unicharm Corp.
|
Key Market Trends Fueling Growth
The e-commerce sector's expansion in the feminine hygiene market
offers vendors increased product availability and accessibility.
The Internet's widespread use, particularly in APAC, fosters
consumer trust in online sales. Quick delivery services and
competitive pricing contribute to e-commerce's success, making it
the fastest-growing distribution channel for feminine hygiene wash
during the forecast period. The market's growth is further fueled
by the introduction of diverse feminine hygiene wash
products.
The Feminine Hygiene Wash market is experiencing significant
growth due to increasing consumer awareness and demand for personal
care products. Producers focus on developing innovative and
effective solutions for menstrual hygiene and daily cleansing.
Products such as washes, wipes, and sprays are in high demand.
Disposable and reusable options are available, catering to various
consumer preferences. The use of natural and organic ingredients is
a trend, as consumers seek eco-friendly and gentle solutions.
Companies also prioritize sustainable production methods and
ethical business practices. The market is competitive, with
numerous players offering a wide range of products to meet diverse
consumer needs.
Research report provides comprehensive data on impact of trend.
For more details- Download a Sample Report
Market Challenges
- The feminine hygiene wash market faces challenges due to health
concerns surrounding excessive use of these products. Bacterial
vaginosis, pregnancy complications, pelvic inflammatory disease,
and cervical cancer are potential risks associated with the
imbalance of vaginal pH levels caused by chemicals like phthalates
and parabens. Additionally, artificial colors used in these washes
can lead to irritation, infection, rashes, bleeding, and vaginal
discomfort. A petition to the US FDA emphasizes the need for clear
safety guidelines on colorants in feminine hygiene products. These
factors may hinder market growth during the forecast period.
- The feminine hygiene wash market faces several challenges in
the production and distribution of eco-friendly and affordable
products. Disposable pads and wipes have dominated the market, but
there is a growing demand for reusable and biodegradable
alternatives. Sustainability is a key concern, as many traditional
products contribute to plastic waste. Additionally, cultural norms
and taboos surrounding menstruation and feminine hygiene can hinder
market growth. Producers must navigate these challenges to offer
innovative, cost-effective, and culturally sensitive solutions. The
use of natural ingredients and eco-friendly packaging is essential
to cater to the increasing consumer awareness and preference for
environmentally friendly options.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This feminine hygiene wash market report extensively covers
market segmentation by
- Distribution Channel
- End-user
- 2.1 Female teenager
- 2.2 Female adults
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The global feminine hygiene wash
market is driven by the offline retail segment, which includes
department stores, supermarkets, hypermarkets, pharmacies, and
convenience stores. Major retailers like Tesco, Walmart, and Target
have dedicated sections for feminine hygiene wash products. Vendors
invest in brick-and-mortar stores due to increased consumer
footfall and higher revenue generation. Buyers can immediately
purchase products in retail stores, and sales personnel offer
personalized recommendations. Smaller convenience stores buy
products at discounted prices online and sell at regular market
prices, contributing to revenue growth. However, the offline retail
segment's market share is expected to decline due to the rising
popularity of online stores. The COVID-19 pandemic severely
impacted offline distribution channels, leading to additional costs
and stock clearance strategies for vendors. The market recovered in
late 2020 and early 2021 with the lifting of lockdown restrictions
and increasing vaccination drives.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The Feminine Hygiene Wash Market caters to the daily cleansing
needs of the female population during menstruation. These washes
ensure security and comfort, addressing concerns of leaks and
discomfort during various daily activities. The importance of
improved hygiene in reducing the risk of infections and maintaining
physical and emotional well-being is well recognized. With the
increasing female population, higher education levels, and rapid
urbanization, there is a growing demand for appropriate and
sustainable menstrual hygiene solutions. Open discussions and
normalization of menstruation are essential in breaking the culture
of shame and silence surrounding this natural process. Both
disposable and reusable menstrual products, including menstrual
cups, have their unique advantages and ecological impact.
Sustainability and environmental responsibility are becoming
crucial factors in consumer decision-making.
Market Research Overview
The Feminine Hygiene Wash market refers to the production and
sale of various types of washes designed specifically for feminine
hygiene. These washes include soaps, gels, wipes, and washes, which
are formulated to maintain feminine cleanliness and fresheness. The
market for these products caters to the needs of women and girls of
all ages. The demand for feminine hygiene washes is driven by
factors such as increasing awareness about personal hygiene,
changing lifestyles, and the availability of a wide range of
products. The market is segmented based on product type,
distribution channel, and geography. The market for feminine
hygiene washes is expected to grow at a significant rate due to
increasing disposable income, rising population, and increasing
health consciousness among consumers. The market is competitive,
with several players offering a wide range of products to cater to
the diverse needs of consumers.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- End-user
-
- Female Teenager
- Female Adults
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio