Sydney Sloan Joins G2 as Chief Marketing Officer
23 Julio 2024 - 8:45AM
Business Wire
Former CMO of Drata, Salesloft, and Alfresco to
lead marketing for world’s largest software marketplace
G2, the world’s largest and most trusted software marketplace,
today announced it has appointed Sydney Sloan as Chief Marketing
Officer (CMO). A seasoned marketing leader, Sloan brings decades of
experience driving transformative growth for technology businesses,
including marketing leadership roles at pre-IPO and post-IPO
companies.
Most recently, she was the first-ever CMO at Drata, the
compliance automation software company which appeared on five of
G2’s 2024 Best Software Awards lists and ranked sixth on LinkedIn’s
2023 list of Top Startups. Before that, as CMO of revenue workflow
platform Salesloft, Sloan helped scale the company 10x in less than
four years — expanding the marketing team as the company grew from
series C to E, with a $2.3B valuation and investment by Vista
Equity Partners. She was also CMO at Alfresco, and held several
marketing leadership roles at Adobe during a 17-year tenure.
“At G2, we’ve established ourselves as the place to go for
software. Now, in the age of AI, we have an even greater
opportunity to connect software buyers and sellers,” said Godard
Abel, CEO and co-founder of G2. “With a promising long-term
growth trajectory, it’s important we have the right marketing
leadership in place. Sydney’s experience in building and scaling
go-to-market for SaaS businesses, coupled with her passion for
mentorship and people development, make her a perfect fit for G2.
With Sydney now on board, following the CRO and CFO appointments we
made last year, I’m confident that our Executive Leadership Team
will guide G2 to our next phase of global growth.”
Beyond her full-time marketing positions, Sloan is an Advisor
for Scale Venture Partners and a Limited Partner at Stage 2
Capital, where she advises founders and leaders on GTM strategy,
brand, strategic partnerships, customer journey, and employee
culture. A champion of DEI, she’s also a Master Mentor at Women in
Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and
previously spearheaded Salesloft’s DEI program in 2020. Earlier
this year, she was recognized as a Top 100 Female B2B SaaS Pipeline
Pioneers by SalesIntel.
“The way B2B software is bought and sold is radically evolving,
and G2 is at the forefront of that evolution,” said Sydney
Sloan, CMO at G2. “As a trusted and influential brand, G2 has
an opportunity to further disrupt the market and be the ultimate
resource for software and services buyers, sellers, and investors
around the globe. I look forward to being part of G2’s growth
journey – contributing to the company’s customer-centric culture
while driving awareness and demand for the place you go for
software.”
About G2
G2 is the world's largest and most trusted software marketplace.
More than 90 million people annually — including employees at all
Fortune 500 companies — use G2 to make smarter software decisions
based on authentic peer reviews. Thousands of software and services
companies of all sizes partner with G2 to build their reputation
and grow their business — including Salesforce, HubSpot, Zoom, and
Adobe. To learn more about where you go for software, visit
www.g2.com and follow us on LinkedIn.
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Jenny Gardynski at G2 jgardynski@g2.com or press@g2.com