Introducing Chlöe for YITTY, The Partnership of the Summer
01 Agosto 2024 - 9:00AM
Business Wire
YITTY unveils first-ever collaboration with
next-gen icon, Chl�e
This summer, YITTY enlists talented Grammy-nominated singer,
actress, and this generation’s rising icon, Chl�e, to star in their
latest Nearly Naked shapewear campaign.
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the full release here:
https://www.businesswire.com/news/home/20240801683961/en/
YITTY announces first-ever collaboration
partner, Chl�e. Photo Credit: Courtesy of YITTY
As a long-time enthusiast of the brand and with a self-professed
obsession with YITTY shapewear, Chl�e is no stranger to the
smile-inducing, curve-snatching styles that, as she puts it, make
her “...feel confident, fearless, and like a boss!”
Featured in her favorite YITTY styles, the trailblazing
multi-hyphenate radiates with radical inner confidence, exudes
sexiness, and shares a fresh perspective on shapewear, exemplifying
what loyalists love and admire about the revolutionary brand.
“I love YITTY shapewear because it enhances the best parts of
ourselves. It doesn’t change who we are, it just makes the best
parts shine. I especially love the Nearly Naked collection because
it hugs all the right places, it cinches the waist and makes the
booty pop. When I put on my YITTY underneath all my stage outfits,
I feel like I’m ready to conquer the world like a superhero,” says
Chl�e.
Chl�e’s embodiment of YITTY's mission and values of
self-celebration, authenticity, and empowerment, coupled with her
genuine affinity for the product, made her the perfect choice for
the brand’s first-ever partnership.
“A NEW BOMBSHELL HAS ENTERED THE YITTY COMMITTEE! Introducing:
Chl�e for YITTY. She is the perfect person to represent for women
who embrace their curves and look GOOD AS HELL doing it. And it all
started in the DMs… Ever since she shared with me that Nearly Naked
made her feel sexy and snatched on tour, I just knew that the world
had to see her in a YITTY campaign. After manifesting for a long
time, we’re thrilled to announce Chl�e for YITTY!” says Lizzo,
YITTY Co-Founder and CEO.
“YITTY is renowned for creating a space where everyone can
confidently express themselves, celebrate their individuality, and
live unapologetically. Chl�e, who was already a devoted wearer and
admirer of the brand, exemplifies these core principles through her
artistry and persona, making this partnership a natural fit. Not to
mention, she looks phenomenal in Nearly Naked,” says Kristen
Dykstra, YITTY President.
Since its sensational launch in April 2022, the lightweight,
seamless Nearly Naked shapewear collection has garnered
unprecedented buzz, hype, and support from Chl�e and customers
alike, emerging as a driving force behind the brand's remarkable
acclaim. This beloved, internet-famous 14-piece collection is not
only celebrated for its shapewear functionality but also for its
versatility as innerwear and outerwear.
The newest Nearly Naked drop expands on the brand’s extensive
array of silhouettes in fun prints, bold colors, and versatile
shades that are sure to make you stop scrolling and instantly
add-to-cart. With moisture-wicking properties and feel-good,
four-way stretch fabric, the collection is designed to keep you
comfortable, sculpted, and stylish all day long. From bodysuits
that have become a phenomenon to their newest addition, the
Convertible Sculpting Shapewear Dress, YITTY’s Nearly Naked
collection further redefines the concept of shapewear as everyday
apparel stylish enough to show off.
Nearly Naked shapewear is not the only category within the YITTY
universe. The brand’s wide range of collections include streetwear,
loungewear, intimates, sleepwear, dresses, and more, with most
styles strategically infused with YITTY’s signature smoothing and
snatching technologies. Prices for the latest Nearly Naked launch
start at $29.95 for VIP members, exclusively available on August
1st at www.YITTY.com/shop/nearly-naked.
Chl�e is seen wearing the below styles in her debut YITTY
campaign:
- Nearly Naked Shapewear Scoop Bralette
- Nearly Naked Shapewear High Waist Short
- Nearly Naked Shapewear Thong Bodysuit
- Nearly Naked Shapewear Plunge Bra
- Nearly Naked Shapewear High Waist Brief
- Nearly Naked Convertible Sculpting Shapewear Dress
ABOUT YITTY
YITTY was created and co-founded by four-time Grammy
Award-winning Artist turned fashion entrepreneur, Lizzo. Named
after her childhood moniker, YITTY is a shapewear brand set to
revolutionize the industry. Designed for all body types from size
6X to XS and based on the principles of self-love, radical inner
confidence, and effortless, everyday wear, YITTY creates a space
for everyone to celebrate their curves, accentuate their beauty and
be unapologetically themselves, no matter their shape or size.
Collections blur the lines of inner and outerwear with
intentional-meets-functional designs, sexy silhouettes, and bold
colors and prints that are designed to be shown off. YITTY launched
April 12, 2022, and is available at www.YITTY.com. YITTY is a
sister brand to Fabletics, the largest digitally native activewear
brand in the world. Select YITTY styles are also available on
Fabletics.com and Fabletics.co.uk (UK). Prices range from
$24.95-$84.95 for VIP Members.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240801683961/en/
YITTY – Tracy Pendleton VP, Communications and Brand
Partnerships tpendleton@fabletics.com
Scenario PR - Yitty@scenariopr.com