Premium and Luxury Brand Agency Team One Welcomes Zach Baze as Executive Director, Data and Effectiveness
01 Agosto 2024 - 12:00PM
Team One has hired accomplished analytics leader, Zach Baze, as its
Executive Director of Data and Effectiveness to unify and amplify
its analytics and data sciences practices which exist within
various disciplines across the agency.
Serving on the agency’s Executive Leadership Team, Baze is
tasked to bring elevated rigor and dialog to our clients to
relentlessly measure effectiveness.
“We’ve hired Zach to help our clients create business value from
their data systems,” said Julie Michael, Team One CEO, adding,
“Data touches every aspect of our business — media, web,
advertising, experiential, influencer marketing — and this role is
important in connecting all aspects of our integrated business
model.”
“Team One’s focus on affluent consumers and premium brands was
especially appealing to me when making the decision to join the
organization,” said Zach Baze. “Ultimately my goal is to help Team
One launch more remarkable ideas on behalf of our clients.”
Baze has experience in CRM, web, media and advertising, and
prior to joining Team One, Zach served as the former Chief
Intelligence Officer for the Digital Experience Group at Publicis,
where he oversaw the data science, data design, analytics and
research disciplines and worked to ensure that the company’s data
and research assets were deployed strategically to solve client
business problems, including those for US Bank, Stella Artois,
Charles Schwab, Unilever, Bacardi, Google, and more.
ABOUT TEAM ONETeam One is Publicis Groupe’s
fully integrated media, digital and communications agency dedicated
to helping premium brands thrive in the modern media landscape.
With 450 employees, Team One has six North American offices,
including its Los Angeles headquarters, Dallas, New York, Chicago,
Atlanta and Boise. Team One clients include Lexus and the Lexus
Dealer Association, Marriott International, The Ritz-Carlton Hotel
Company, Barclays Bank, The RealReal, HKS Architects, KB Home,
Hewlett Packard Enterprise, HP Inc., Informa Markets, Simplot, and
Cathay Pacific Airlines. Team One continues to be recognized for
its industry-leading work and unique culture that encourages
innovation at all levels. To learn more about the agency’s work,
team, and innovation ethos, visit TeamOne-USA.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cc772cfa-de8b-4aea-b88a-68ba030f89be