The campaign "Cook With Wild Fork", which
serves as a consumer introduction to the brand, aims to capture how
everyone, from meal planners to grill enthusiasts to culinary
explorers, can cook with Wild Fork every single day
MIAMI, Aug. 5, 2024
/PRNewswire/ -- Wild Fork, the meat and seafood market built on the
purpose of nourishing a better life, today unveiled its inaugural
brand campaign across the U.S. and Canada - "Cook With Wild Fork." As Wild Fork's
first North American campaign, this launch marks a new era for the
modern-day meat and seafood market, building on the brand's mission
to change the way people shop for and eat protein.
Capturing the essence of everyday cooks, the "Cook With Wild
Fork" campaign highlights the messy, imperfect, but wild and
beautiful nature of cooking. Wild Fork believes that cooking is
about more than just what goes onto the plate; it's about the
people you feed and the moments you share with family and
friends.
The campaign illustrates this emotionally-driven approach with
creative components showcasing how cooking with Wild Fork is a
feast for the senses. From the smell of garlic sautéing in butter,
to the bright orange of a salmon filet, the sizzle of a roast
searing, and the feel of a pinch of salt between your fingers, the
brand's newest assets demonstrate the sensory experience that
cooking brings to the table (literally).
"We are thrilled to introduce our debut brand campaign," said
Jenny Chen, Head of Marketing, Wild
Fork. "The concept stems from Wild Fork's firm conviction that
cooking is an inclusive experience, open to all, regardless of
expertise or preference. Whether you're just starting out or a
seasoned gourmand, our mission is to celebrate the joy of cooking,
engaging all five senses on your culinary adventure. "
"Featured in the campaign are"the widest variety of over 700+
products, meat and seafood, that are designed for everyday protein
needs", said Daniel Henderson, Head
of Product Development. The campaign showcases quality staples fit
for everyday home chefs looking to source best-quality ingredients:
chicken, beef, burgers, ribs, sausages, and seafood, alongside
irresistible favorites like mac & cheese, lasagna, and
empanadas. Grill enthusiasts can anticipate a mouthwatering array
of cuts such as tomahawks, ribeyes, succulent ribs, and Wagyu beef.
Meanwhile, for the adventurous explorers, Wild Fork showcases
everything from the finest tuna to truly wild game, from escargot
to octopus, promising a culinary voyage from the comfort of your
own kitchen. Additionally, the campaign spotlight's Wild Fork's
flash freezing technology, which keeps protein fresher, longer.
To align with the brand's reach, the campaign will run across a
variety of channels. Paid media will focus on digital video,
digital and traditional out-of-home (OOH) advertising, and digital
advertising on platforms such as Google (Display, YouTube, Search),
Meta, and TikTok. Additionally, the campaign will feature email
marketing, social media, grassroots efforts, store activations, and
more. Two campaign videos can be seen here and here.
With photography shot by Laura
Murray and film directed by the Monster Artist Duo - Fabian
& Bastian, the campaign is a collaboration between Wild Fork,
Modest, Rebolucion, Other and Vokal. For media inquiries, please
contact:
BMF PR
WildForkPR@wearebmf.com
ABOUT WILD FORK
Built on the purpose of nourishing a better life, Wild Fork sets
out to transform the way we shop for and consume protein. Expertly
curated by a team of professionals, including a team of
professionals who love food, and culinary trained chefs, Wild Fork
guarantees top-quality products through blast freezing at peak
freshness. By controlling every step of the supply chain, from farm
to fork, and minimizing food waste, Wild Fork offers market -
competitive prices without compromising on quality, making it
possible for everyday protein needs. Complemented by a
variety of curated accompaniments, Wild Fork's offerings cater to
daily culinary experience, from weeknight dinners to special
occasions. With stores in key states e.g. Florida, NYC, California, Texas, Chicago, and Toronto in Canada, and shipping centers, Wild Fork
ensures that its commitment to quality reaches every corner of the
country. For more information visit www.wildforkfoods.com.
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SOURCE Wild Fork