Six-Time Super Bowl Champion Tom Brady Joined Gillette for a Victory Shave to Benefit Local Boston Charities
07 Febrero 2019 - 3:55PM
Business Wire
Playoff Scruff Retired for the Season to
Benefit Hometown Non-profits Committed to Making a Difference in
Boston and Beyond
Three weeks ago, Gillette® (NYSE: PG) re-committed itself to
both demonstrating and celebrating all that it means to be a man at
his best in today’s world. Today, the brand is putting a very
Boston-friendly twist on that commitment, partnering with team
captain Tom Brady to mark the New England Patriots’ sixth Super
Bowl championship with a celebratory “shave-down” for charity.
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Well-groomed Super Bowl champion Tom
Brady celebrates with a victory shave at Gillette World Shave
headquarters on Thursday, Feb. 07, 2019 in Boston. Three New
England Patriots-branded Gillette razor handles and boxes signed by
Brady will be auctioned off for charity in the coming days. (Photo:
Gillette)
Fresh off Sunday’s victory, Gillette brought Tom Brady to the
Company’s World Shaving Headquarters in the heart of South Boston
to shed his playoff scruff for the benefit of three non-profits
with a long history of support from both Brady and Gillette.
Together Brady and Gillette donated more than $100,000 to three
organizations - Boys & Girls Clubs of South Boston, Best
Buddies, and Dana-Farber Cancer Institute – in recognition of the
work they undertake daily to make a positive difference in the
lives of Boston residents and beyond.
While at Gillette, Brady also signed three Gillette On Demand
boxes, each containing a New England Patriots-branded razor handle
and blades. These boxes will be auctioned off in the coming days,
with all proceeds benefitting the event’s three charities. For fans
of the team, these same team logo handles are sold exclusively
through Gillette On Demand for $25. Special Edition Super Bowl LIII
handles are also available for a limited time.
“Gillette’s long-standing tradition of celebrating hometown
victories with a playoff beard shave-down continues today as we
celebrate the incredible New England Patriots,” said Pankaj Bhalla,
Gillette & Venus Director, North America. “We have always and
will always stand behind men at their best, and there’s no better
representation of that today than Tom Brady. We’re thrilled to be a
part of his fresh start as he takes time to relax in the offseason
and prepare for next season.”
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20190207005900/en/
Corey Manuel, MMK+(646) 935-4164corey.manuel@ketchum.com
Julia LaFeldt, Gillette(513) 888-2198lafeldt.j@pg.com
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