Data provides insight into how fitness owners are
successfully reopening and revamping services post-COVID as
consumers return to their clubs
BUCKINGHAMSHIRE, England,
June 11, 2021 /PRNewswire/ --
ClubWise Software, an all-in-one billing and club management
solution for health and fitness organizations, published the 2021
Fitness Club Recovery Benchmark Report, providing the most
up-to-date data pertaining to industry reopening performance and
post-Lockdown recovery.
The report was developed through analysis of data from more than
800 clubs from the period of April 12-30,
2021, with a focus on ClubWise's core United Kingdom market. Their customer base is
made up of independent clubs, franchises and multi-site chains all
operating within the private sector.
Offering real data insights during the first two weeks after
re-opening, the report gives gym owners an indication on the level
of demand, member activity and behaviour and most importantly, how
the industry is recovering. The report also helps clubs benchmark
their re-opening performance against other clubs, determine if
their experience is reflective of the industry as a whole and
offers support to help club membership flourish.
The report shows increases in new joiners, sold memberships and
longer-contract memberships. There is also increased demand for
personalized training. The increase in sold memberships shows that
a larger percentage of the public are making a conscious effort to
be healthier post COVID, which aligns with the recent 2021 Public
Health England Survey, which found that 7 in 10 people want to be
healthier.
"Our data shows that, although during the pandemic when people
might have tried other ways of exercising, including online classes
or running and cycling outdoors, the benefits and draw of a gym
environment from a community perspective and member experience
cannot be ignored," says Julian
Matthews, president, ClubWise. "We're supporting club
operators getting back to business in this post-pandemic era. This
report gives actionable data for club owners and those who manage
club businesses."
ClubWise is a part of EverCommerce Fitness and Wellness
portfolio that delivers tailored, integrated, and convenient
experiences for guests, while providing specialized functionality
for business owners. EverCommerce, a leading service commerce
platform, drives streamlined day-to-day business operations,
improved marketing effectiveness, and modernized engagement with
customers.
Download the full report at
https://v5.clubwise.com/FitnessClubReport/.
About ClubWise
ClubWise is an all-in-one billing and
club management solution that lets operators focus on what matters
most - members. ClubWise offers an integrated suite of services to
support member engagement, membership collection, new business
generation, club management and access control. First launched in
2001, ClubWise supports more than 1,000 fitness clubs globally.
Learn more at www.clubwise.com.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains forward-looking statements. All
statements other than statements of historical facts contained in
this press release may be forward-looking statements. Statements
regarding our future development plans, expansions, acquisitions
and new store openings are forward-looking statements. In some
cases, you can identify forward-looking statements by terms such as
''may,'' ''will,'' ''should,'' ''expects,'' ''plans,''
''anticipates,'' ''could,'' ''intends,'' ''targets,'' ''projects,''
''contemplates,'' ''believes,'' ''estimates,'' ''predicts,''
''potential'' or ''continue'' or the negative of these terms or
other similar expressions. The forward-looking statements in this
press release are only predictions. We have based these
forward-looking statements largely on our current expectations and
projections about future events and financial trends that we
believe may affect our business, financial condition and results of
operations. Forward-looking statements involve known and unknown
risks, uncertainties and other important factors that may cause our
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. These
forward-looking statements speak only as of the date of this
communication. Except as required by applicable law, we do not plan
to publicly update or revise any forward-looking statements,
whether as a result of any new information, future events or
otherwise.
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