17 June 2024
Electric Guitar PLC
("Electric Guitar"
or the "Company")
Board change
Electric Guitar PLC (LSE: ELEG) ("Electric
Guitar"), the digital marketing and advertising company providing
first-party data solutions, announces that David
Eldridge is today stepping down as a non-executive director of
Electric Guitar, to allow him more time to spend on his other
business interests and, having successfully completed the 3radical
reverse takeover, to handover to the new management team. David
remains as an adviser to the Company and a long-term shareholder,
having invested in the Company's recent
fundraising.
David has led 3radical since its
formation some 10 years ago, building it into one of the world's
most established providers of gamification solutions, harnessing
the latest game technology and intelligence to help companies build
first-party databases and understand their audiences better. With
offices and clients in the UK, APAC and the US, David has been
instrumental in establishing global foundations for the future
growth of the business.
Having achieved this, he approached
Electric Guitar last year to benefit from its experienced
commercial leadership team to drive the business forward and their
vision to become a leader in the first-party data solutions space
through their buy and build strategy, coupled with their sales and
marketing expertise.
David comments: "With the successful acquisition by Electric
Guitar and fundraising last month, I'm pleased to support the new
management of the business to take it to new heights and step back
from my formal role as a director. This is why I approached the
Electric Guitar team last year, recognising their exceptional
commercial experience and expertise, and their exciting vision. I
continue to support the Company as a longstanding shareholder and
look forward to continuing to advise the team as
needed."
Electric Guitar's Chairman, John Hutchinson,
commented: "On behalf of the Board and
the Company, I would like to thank David for his invaluable
contribution during the 3radical acquisition process, as well as
for his commitment to continue advising and supporting us. We wish
him well in all his various endeavours in the
future."
For further
information:
|
Electric
Guitar PLC
|
John Hutchinson
Chair
|
01189 570
444
|
|
Allenby
Capital (Nominated Adviser and Joint Broker)
Jeremy Porter
Piers Shimwell
Dan Dearden-Williams
|
020 3328
5656
|
|
Axis Capital
Markets (Joint Broker)
Richard Hutchison
|
020 3026
0320
|
|
Global
Investment Strategy UK (Joint Broker)
James Sheehan
|
020 7048
9400
|
|
Yellow Jersey
(Financial PR)
Charles Goodwin
Annabelle Wills
Bessie Elliot
|
020 3004
9512
electric@yellowjerseypr.com
|
|
Notes to
Editors
Electric Guitar PLC (AIM: ELEG) is the provider
of first-party data solutions for the marketing and advertising
industry, empowering businesses to realise the value of their
first-party data. In an era of changing consumer attitudes towards
the use of their data, tighter privacy legislation, and the demise
of third-party cookies, first-party data is now the key to success
in digital marketing. Electric Guitar's strategy is to acquire and
scale businesses that help marketers maximise the value of
first-party data by curating, managing, and deploying it, and in
doing so making Electric Guitar the industry standard for
first-party data solutions. As the first part of this strategy,
Electric Guitar has acquired 3radical Limited, a company that
utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data
directly using interactive digital experiences.
For further information please
visit www.electricguitarplc.com.