19 June 2024
Electric Guitar PLC
("Electric Guitar"
or the "Company")
3radical announces collaboration with
Digital Alchemy
Electric Guitar PLC (LSE: ELEG), the digital
marketing and advertising company providing first-party data
solutions, is pleased to announce that 3radical Limited
("3radical"), its primary operating subsidiary, has agreed a
strategic collaboration with Digital Alchemy to help drive client
acquisition and engagement.
3radical, a leader in gamification and audience
engagement solutions, and Digital Alchemy, a global marketing
automation consultancy based in Asia-Pacific and North America,
will collaborate to deliver comprehensive and personalised engaging
marketing solutions. This partnership will further strengthen
3radical's existing presence in Asia-Pacific and enhance its
relationships with its client base, as well as attract and retain
new clients by leveraging Digital Alchemy's expertise in marketing
automation and its robust technological partnerships with
Salesforce, Adobe, SAS, Braze and HCL.
By pairing 3radical's Software as a Service
platform, 3radical Voco ("Voco"), with Digital Alchemy's ability to
implement and support hyper-personalisation strategies at scale,
clients will be able to increase engagement and generate valuable
first-party data. This integration allows data generated by
3radical to help inform Digital Alchemy's AI powered decisioning
engine to deliver the right promotion or content to customers. This
will embed 3radical more deeply into its clients' strategies,
providing data-driven solutions to enhance customer engagement,
satisfaction and retention. By leveraging real-time data and
interactive gamification techniques, clients can build stronger
relationships with their audiences and achieve higher marketing
returns on investment.
John Regan,
CEO of Electric Guitar, commented: "We are thrilled to be
collaborating with Digital Alchemy. Its expertise in marketing
automation, combined with its strategic partnerships, particularly
in Asia-Pacific, enables us to offer even more powerful and
engaging solutions to our clients.
"This collaboration marks an important step in our mission to
build a global technology business focused on first-party
data."
Chris Tew,
Country Manager for Digital Alchemy,
commented: "Delivering gamified marketing
campaigns that can be highly personalised, based on the customer
journey and also specific customer attributes, creates a meaningful
improvement in customer engagement and a realistic method of
gathering additional first-party data. This fits in perfectly with
Digital Alchemy's approach to delivering value to its
clients."
For further
information:
Electric
Guitar PLC
John Hutchinson
Chair
|
01189 570
444
|
Allenby
Capital (Nominated Adviser and Joint Broker)
Jeremy Porter
Piers Shimwell
Dan Dearden-Williams
|
020 3328
5656
|
Axis Capital
Markets (Joint Broker)
Richard Hutchison
|
020 3026
0320
|
Global
Investment Strategy UK (Joint Broker)
James Sheehan
|
020 7048
9400
|
Yellow Jersey
(Financial PR)
Charles Goodwin
Annabelle Wills
Bessie Elliot
|
020 3004
9512
electric@yellowjerseypr.com
|
|
Notes to
Editors
Electric Guitar PLC (AIM: ELEG) is the provider
of first-party data solutions for the marketing and advertising
industry, empowering businesses to realise the value of their
first-party data. In an era of changing consumer attitudes towards
the use of their data, tighter privacy legislation, and the demise
of third-party cookies, first-party data is now the key to success
in digital marketing. Electric Guitar's strategy is to acquire and
scale businesses that help marketers maximise the value of
first-party data by curating, managing, and deploying it, and in
doing so making Electric Guitar the industry standard for
first-party data solutions. As the first part of this strategy,
Electric Guitar has acquired 3radical Limited, a company that
utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data
directly using interactive digital experiences.
For further information please
visit www.electricguitarplc.com.
About
3radical
3radical provides businesses with gamification and audience
engagement solutions through its Voco platform. The company helps
brands create compelling, interactive experiences that captivate
and retain customers, driving deeper engagement and measurable
business outcomes.
About Digital
Alchemy
Digital Alchemy is Asia Pacific's leading marketing automation
services provider. Founded in 2003, the company specialises in
hyper-personalised marketing strategies to help brands stay ahead
of their competitors. The company offers innovative solutions to
enhance customer engagement, loyalty, and revenue.