AppFolio Survey Highlights Shifts in Property Management Employee Productivity and Satisfaction
30 Agosto 2023 - 8:00AM
AppFolio, Inc. (NASDAQ:APPF), a leading provider of cloud business
management solutions for the real estate industry, today released
its 2023 AppFolio Property Manager Hiring and Retention Report,
which examines employee satisfaction and the opportunities for
technology to improve engagement and productivity for property
managers and their teams.
The report, which surveyed more than 2,300 U.S. property
management company employees, revealed a drastic transformation in
employee retention alongside an uptick in employee satisfaction. In
stark contrast to the 25% of respondents contemplating a departure
from their company and/or the industry in the 2022 report, this
figure plummeted to just 9% in 2023. This not only surpasses the
global workforce average but also establishes property management
as an industry with superior employee retention and satisfaction.
The data also revealed that three-quarters (74%) of all respondents
were satisfied or very satisfied in their current role.
Despite these trends indicating slower turnover in the industry,
it remains crucial for leadership to continue to prioritize
retention and improvements in employee satisfaction. One of the
most effective ways to achieve employee satisfaction is through the
continued integration of technology. An overwhelming 88% of
respondents agree that technology makes their job easier (higher
amongst leadership, 93%)﹣taking precedence over benefits and perks
(80%). Still, nearly one-third of respondents (27%) reported not
being satisfied with the current technology available for them to
do their jobs. Both leadership (69%) and staff (55%) collectively
wish they had more time to focus on higher-value tasks, believing
that nearly one-third of a typical workweek (up to 15 hours per
week) could be optimized or streamlined through technology.
As the evolution of AI continues throughout industries, property
management is no exception as nearly half of respondents (45%)
believe AI and natural language models will benefit their company
in the future. This is especially true for employees at the largest
companies (5,000+ units), with most respondents (51%) agreeing on
the beneficial impact of AI and natural language models.
“By harnessing the power of technology, property managers are
able to not only elevate tenant experiences and streamline busy
work but create an environment that leads to better job
satisfaction, innovation and growth,” said Stacy Holden, senior
director and industry principal at AppFolio. “In the era of AI,
it’s more important than ever that leaders take a critical look at
their tech stack, ensuring the technology being invested in truly
optimizes workflows and allows for teams to focus on high-value
work that ultimately benefits residents and communities.”
Download the 2023 AppFolio Property Manager Hiring and Retention
Report to review more key findings and insights.
Survey MethodologyAppFolio surveyed more than
2,300 U.S. employees of property management companies with 50 or
more residential units in their portfolio from Apr. 4, 2023 to Apr.
24, 2023.
About AppFolio, Inc.AppFolio, Inc. is a
cloud-based technology platform built for the real estate industry.
Our solutions enable our customers to digitally transform their
businesses, address critical business operations and deliver a
better customer experience. For more information about AppFolio,
visit appfolio.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ca8d46b4-8c9d-4465-af22-a55f3011c85f
For more information, please contact:
Mission North for AppFolio
appfolio@missionnorth.com
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