CrowdStrike Tames Cybersecurity’s Wild West in New Super Bowl Commercial
08 Febrero 2024 - 5:00AM
Business Wire
CrowdStrike battles notorious cyber adversaries
on a futuristic frontier to secure “The Future” in new
commercial
CrowdStrike (Nasdaq: CRWD) today announced that it’s returning
with a Super Bowl commercial for the second consecutive year,
featuring CrowdStrike’s AI-powered cybersecurity heroine Charlotte
as she tackles modern cyber adversaries and stops breaches. Titled
"The Future," the new commercial brings a stylized spin to a
classic Western tale to show how CrowdStrike is securing the future
of the digital frontier. The spot will be broadcast during the
two-minute warning in the first half.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240208364672/en/
CrowdStrike is the first and only modern cybersecurity company
to advertise nationally in the Big Game. Last year’s commercial
showed how the company would have stopped history’s most infamous
breach during the Battle of Troy. This year’s commercial is set in
a futuristic Wild West and tells the story of good versus evil, as
four of today’s most notorious nation-state and eCrime cyber
adversaries ride into town looking to cause turmoil and disruption.
Armed with the power of the AI-native CrowdStrike Falcon® XDR
platform, Charlotte protects the businesses and citizens in the
frontier town by rapidly detecting the threat and stopping the
adversaries in their tracks.
"Cyberattacks are an existential threat for every organization
on the planet. The speed, scale and potential business disruption
of today’s attacks can make cybersecurity feel like the Wild West,"
said Jennifer Johnson, chief marketing officer at CrowdStrike. "We
pioneered the adversary-focused approach to cybersecurity,
unmasking today’s ‘outlaws’ and arming organizations with modern,
AI-powered protection to stop breaches and bring order to the
threat landscape. As the cybersecurity leader and industry
innovator, we’re continuing to blaze a trail and bring
cybersecurity mainstream by telling our story on one of the world’s
biggest advertising stages."
Headquartered in the U.S. with operations across the globe,
CrowdStrike is one of the fastest-growing and most innovative
companies in the world. Trusted by more than 23,000 customers,
CrowdStrike pioneered the first cybersecurity platform built in the
cloud with the market-defining, AI-native CrowdStrike Falcon XDR
platform. Paired with its elite incident response team and renowned
cyber threat intelligence team, CrowdStrike delivers the security
outcome that global organizations need most: stopping breaches.
The 30-second commercial was directed by award-winning director
Tarsem Singh and produced by CrowdStrike’s newly formed internal
creative agency, redbird, in collaboration with talented industry
leaders Howdy Sound, LIME Studios, Nice Shoes, RadicalMedia, Union
Editorial and Zoic Studios.
Visit YouTube to watch "The Future" before it airs and the
extended cut version as well.
About CrowdStrike
CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has
redefined modern security with the world's most advanced
cloud-native platform for protecting critical areas of enterprise
risk – endpoints and cloud workloads, identity and data.
Powered by the CrowdStrike Security Cloud and world-class AI,
the CrowdStrike Falcon® platform leverages real-time indicators of
attack, threat intelligence, evolving adversary tradecraft and
enriched telemetry from across the enterprise to deliver
hyper-accurate detections, automated protection and remediation,
elite threat hunting and prioritized observability of
vulnerabilities.
Purpose-built in the cloud with a single lightweight-agent
architecture, the Falcon platform delivers rapid and scalable
deployment, superior protection and performance, reduced complexity
and immediate time-to-value.
CrowdStrike: We stop breaches.
Learn more: https://www.crowdstrike.com/ Follow us: Blog |
Twitter | LinkedIn | Facebook | Instagram Start a free trial today:
https://www.crowdstrike.com/free-trial-guide/
© 2024 CrowdStrike, Inc. All rights reserved. CrowdStrike, the
falcon logo, CrowdStrike Falcon and CrowdStrike Threat Graph are
marks owned by CrowdStrike, Inc. and registered with the United
States Patent and Trademark Office, and in other countries.
CrowdStrike owns other trademarks and service marks, and may use
the brands of third parties to identify their products and
services.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240208364672/en/
Kirsten Speas CrowdStrike Corporate Communications
press@crowdstrike.com
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