BURLINGTON, Mass. and FRISCO, Texas, Feb. 1, 2024
/PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) today announced the
expansion of its current partnership with iconic Italian coffee
company, Lavazza Group, to include wider sales and distribution of
Lavazza K-Cup® pods and the introduction of the company's Canadian
brand, Kicking Horse® Coffee, to the K-Cup® pod format.
Under the agreement, KDP will continue to be the exclusive
sourcing partner and manufacturer of premium Lavazza K-Cup® pods
and add sales and distribution responsibilities in retail and
e-commerce across the U.S. and Canada. Future availability of premium coffee
brand Kicking Horse® Coffee in a K-Cup® pod will provide a new
experience for consumers to enjoy the brand through the Keurig
brewing system.
"Lavazza has been a valued partner since 2014 and we are pleased
to continue our collaboration as the brand becomes a member of our
licensed brand family," said Patrick
Minogue, President, U.S. Coffee. "Having
renowned, premium coffee brands Lavazza and now Kicking Horse®
Coffee as part of the K-Cup® pod family underscores our
ability to drive growth while providing consumers premium coffee
brands available to enjoy at home."
"This partnership marks a significant milestone for Lavazza and
Kicking Horse, as it opens new avenues to reach a wider audience of
coffee enthusiasts. It represents an exceptional opportunity to
fortify our collaboration with KDP," said Hossam Ashraf, Lavazza North America President.
"At Lavazza Group, we take pride in our commitment to passion,
integrity, and expertise, all of which contribute to delivering
superior, high-quality coffee. We believe that KDP is the right
partner to bring this exceptional coffee experience to more
consumers across North
America."
Cedric Malaga, CEO of Kicking Horse® Coffee shared, "At Kicking
Horse Coffee, our mission is to bring better coffee to the world -
we call it the best of coffee with the best of intentions.
Sharing our always fair trade and organic roasts with as many
people as possible means we're delivering on this mission."
Keurig Dr Pepper and Lavazza Group promote the cultivation and
trade of coffee in a manner that benefits coffee farmers, their
communities and the environment. Both companies are committed to
responsibly sourcing their coffee and are members of World Coffee
Research — an international coalition of stakeholders working
together to make a global impact and secure the quality of coffee
for generations to come.
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a
leading beverage company in North
America, with annual revenue of more than $14 billion and approximately 28,000 employees.
KDP holds leadership positions in liquid refreshment beverages,
including soft drinks, specialty coffee and tea, water, juice and
juice drinks and mixers, and markets the #1 single serve coffee
brewing system in the U.S. and Canada. The Company's portfolio of more than
125 owned, licensed and partner brands is designed to satisfy
virtually any consumer need, any time, and includes Keurig®, Dr
Pepper®, Canada Dry®, Clamato®, CORE®, Green Mountain Coffee
Roasters®, Mott's®, Snapple®, and The Original Donut Shop®. Through
its powerful sales and distribution network, KDP can deliver its
portfolio of hot and cold beverages to nearly every point of
purchase for consumers. The Company's Drink Well. Do Good.
corporate responsibility platform is focused on the greatest
opportunities for impact in the environment, its supply chain, the
health and well-being of consumers and with its people and
communities. For more information, visit
www.keurigdrpepper.com.
About Lavazza Group
Lavazza, founded in Turin in 1895, has been owned by the Lavazza
family for four generations. Today the Group is one of the leading
players on the global coffee scene, with turnover of over €2.7
billion and a portfolio of top brands that lead their respective
markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.
It is active in all business sectors and has operations in 140
markets, with 8 manufacturing plants in 5 countries and about 5,500
collaborators all over the world. The Group's global presence is
the result of over 125 years of growth and the more than 30 billion
cups of Lavazza coffee produced every year are a testament to a
remarkable success story, with the goal of continuing to offer the
best coffee possible, in all forms, by focusing on every aspect of
the supply chain, from the selection of the raw material to the
product in the cup. Lavazza Group has revolutionized coffee culture
by investing continuously in research and development: from the
intuition that marked the company's earliest success - the coffee
blend - to the development of innovative packaging solutions; from
the first espresso sipped in Space to the dozens of industrial
patents. The ability to be ahead of the times is also reflected in
the focus on sustainability - economic, social and environmental -
which has always been a benchmark for guiding corporate strategies.
"Awakening a better world every morning" is the corporate purpose
of Lavazza Group, with the aim of creating sustainable value for
shareholders, collaborators, consumers and the communities in which
it operates, combining competitiveness with social and
environmental responsibility.
Media Contacts:
Keurig Dr Pepper
Katie Gilroy
T: 781-418-3345
katie.gilroy@kdrp.com
Lavazza Group
Sarah Agate
lavazza@autumncommunications.com
Investor Contacts:
Keurig Dr Pepper
Jane Gelfand
T: 888-340-5287
jane.gelfand@kdrp.com
Chethan Mallela
T: 888-340-5287
chethan.mallela@kdrp.com
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SOURCE Keurig Dr Pepper