BEAUTIFUL by Lawrence
Zarian is designed for and inspired by women of all ages,
shapes and glorious sizes, empowering them to be their own
stylist
WEST
CHESTER, Pa., Nov. 20,
2023 /PRNewswire/ -- QVC®, world leader in
live video commerce ("vCommerce"), announced today that it has
collaborated with sought-after television fashion and lifestyle
expert, celebrity red carpet correspondent, celebrated author, and
acclaimed host of the "You Are Beautiful" podcast, Lawrence Zarian, to launch a new fashion
collection, BEAUTIFUL by Lawrence
Zarian, exclusively for QVC. The collection premieres
on-air and on QVC.com on November
20.
BEAUTIFUL by Lawrence Zarian is designed for and inspired by
women empowering them to be their own stylist
Designed for and inspired by women of all ages, shapes, and
sizes, BEAUTIFUL by Lawrence
Zarian features separates, dresses, outerwear and
accessories that empower women to be their own stylists and feel
confident in what they wear. The new collection incorporates the
extensive knowledge and expertise Lawrence has garnered from
styling women for the past 30 years, truly listening to what they
look for in the pieces they wear, and how the fashion they choose
makes them FEEL. From putting together an everyday wear outfit, to
dressing up for that special occasion, Lawrence inspires women to
change the way they think about fashion and dress for what makes
them feel truly beautiful. The first assortment in the collection
features 15 items ranging in price from $40-$99. All
apparel is available in inclusive sizing from XXS – 5X, with
select styles offered in petite. Additional pieces are scheduled to
launch in December and through 2024.
"Lawrence has been styling women for years and he understands
the importance of classic, easy and effortless fashion that makes
women feel stylish and confident," said Rachel Ungaro, GMM and VP of Fashion
Merchandising for QVC. "We can't wait for our customers to be
inspired by Lawrence and get all his tips and tricks for styling
the perfect looks. We are so proud to introduce this collection
that celebrates the beauty of women no matter their age, shape or
size."
QVC has a long commitment to customer inclusivity. Virtually
from its launch, QVC has offered fashion in a wide range of sizes
for all women. QVC's interactive video commerce model provides an
exceptional level of insight into customer trends and customer
feedback to help drive the development and improvement of products
and collections.
"I designed this special collection with every woman in mind,
with the goal of creating pieces that will make women of all shapes
and sizes look and feel beautiful every day," said Zarian. "When
the timeless classics of the 40s meet the fab, feminine freedom of
the 70s, it reminds me of one word. Beautiful. I am so excited to
share this collection with the world and I can't think of a better
home for it than QVC. They really take the time to listen to their
customers' needs and wants, and provide a truly unique platform to
build and create authentic relationships. I'm so looking forward to
connecting with our QVC audience and making them feel
BEAUTIFUL."
Join Lawrence Zarian as he
launches his collection that combines classic Hollywood glam with chic feminine
freedom, BEAUTIFUL by Lawrence
Zarian. The collection is available now on QVC.com
and premieres on-air Monday, November
20 at 4 p.m. EST with
Lawrence Zarian.
About QVC
QVC® is a world
leader in video commerce ("vCommerce"), which includes video-driven
shopping across linear TV, ecommerce sites, digital streaming and
social platforms. QVC empowers shoppers with knowledge and shares
insights in a lively and engaging way. QVC offers an ever-changing
collection of familiar brands and fresh new products – from home
and fashion to beauty, electronics and jewelry – and connects
shoppers to interesting personalities, engaging stories and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC on
Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube
or LinkedIn. Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a
Fortune 500 company that includes the Qurate Retail
GroupSM portfolio of brands as well as other minority
interests and green energy investments. Qurate Retail Group is the
largest player in vCommerce and comprises six leading retail brands
– QVC, HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® – all
dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com or follow Qurate Retail
Group on YouTube or LinkedIn. QVC and Q are registered service
marks of ER Marks, Inc.
About Lawrence
Zarian
Lawrence is one of the most sought after
on-camera lifestyle & fashion experts in the television
industry today. From his celebrated red-carpet coverage of the
Academy Awards, Screen Actors Guild Awards, Primetime Emmy Awards,
and Golden Globes, Lawrence Zarian
is a network television staple. Having been a consistent family
member of the "LIVE" franchise for over 20 years, Lawrence is
currently shooting his fifth season as an integral part of the
on-camera team of "The Kelly Clarkson Show" now at the famed 30
Rock in New York City. Lawrence is
also currently hosting and anchoring for "KTLA", Los Angeles' #1 morning show, "NBC's
California Live", "EXTRA", and previously with "E!" for their first
daytime talk show, not only sharing and celebrating the hottest
trends of the season, but also interpreting Hollywood's most expensive looks into
affordable styles for everyone. Specializing in styling women of
all ages, Lawrence focuses not just on affordable trends but also
the psychology around dressing for your body type and loving
yourself in the process. Lawrence has incorporated his over 30
years of experience in the fashion industry in his highly
successful fashion "Bible," Lawrence Zarian's 10
Commandments for a Perfect Wardrobe, which not only breaks down
how to maximize one's style potential but also emphasizes
the importance that true style originates with a
happy and healthy mind, attitude, and lifestyle. Lawrence also
currently hosts the acclaimed top 5% podcast, "You Are Beautiful
with Lawrence Zarian," which
features in-depth interviews with celebrities and thought leaders
from various fields, breaking down what truly makes them feel
beautiful, and what is beautiful through their eyes.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/host-and-style-expert-lawrence-zarian-launches-exclusive-fashion-collection-with-qvc-301992897.html
SOURCE QVC