WEST
CHESTER, Pa., Oct. 28,
2024 /PRNewswire/ -- QVC®, a world leader in live
shoppable entertainment, today announced an exclusive collaboration
with Carla Rockmore, celebrated
fashion designer and leading style influencer for women over 50
renowned as the "Real Life Carrie Bradshaw." The apparel collection
is available now on QVC.com and premieres on-air after Over 50 and
Fabulous on Friday, November 1.
The Carla Rockmore
Collection brings Carla's no-rules fashion philosophy to life,
featuring statement-making pieces with a focus on vibrant color
palettes, dynamic patterns, and flattering shapes. This collection
is designed to inspire women to express themselves fearlessly and
inject new energy into their wardrobes. With inclusive sizing
ranging from XXS to 5X and prices from $49.00 to $115.00,
the collection ensures that every woman can find pieces that fit
and flatter their unique shape and style. Whether through her
carefully curated designs or her energetic social media presence,
Carla Rockmore continues to spark
creativity and joy in women's fashion.
"With a design career spanning over 30 years, Carla Rockmore has seamlessly transitioned from
an esteemed designer to a social media sensation, amassing millions
of followers," said Rachel Ungaro,
GMM and VP of Fashion Merchandising for QVC "Her signature playful
approach to fashion and celebration of self-expression inspires
women over 50 to embrace their individuality and experiment with
style, blending bold statement pieces with existing wardrobes.
Carla's creativity and social media presence from her iconic
two-story closet in Dallas has
made her a standout figure in both the fashion industry and digital
landscape and now we are bringing her unique perspective on fashion
to our QVC customers."
"This collection is all about fun, versatility, and
empowerment," said Carla Rockmore.
"I wanted to create pieces that make women feel confident and
liberated in their style choices. The Carla Rockmore Collection is a celebration
of color, pattern, and effortless elegance that can be mixed and
matched with any wardrobe. QVC is the perfect home for this
collection because they have created a community to celebrate women
in their midlife and through this launch, I will be able to inspire
a new audience."
The Carla Rockmore
Collection designed exclusively for QVC, is available now on
QVC.com and premieres on-air Friday,
November 1st at 9:00pm EST
with Carla Rockmore after the
kickoff to Nonstop Holiday weekend with a special Over 50 and
Fabulous.
About QVC:
QVC® is a world leader in video
commerce ("vCommerce"), which includes video-driven shopping across
linear TV, ecommerce sites, digital streaming and social platforms.
QVC empowers shoppers with knowledge and shares insights in a
lively and engaging way. QVC offers an ever-changing collection of
familiar brands and fresh new products – from home and fashion to
beauty, electronics and jewelry – and connects shoppers to
interesting personalities, engaging stories and award-winning
customer service. Based in West Chester,
Pa., and founded in 1986, QVC has retail operations in the
U.S., the U.K., Germany,
Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC
on Facebook, Instagram or Twitter, or follow QVC
on Pinterest, YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail GroupSM portfolio of
brands as well as other minority interests. Qurate Retail Group is
the largest player in vCommerce and comprises six leading retail
brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill®
and Grandin Road® – all dedicated to providing a more human way to
shop. For more information, visit qurateretailgroup.com, or
follow Qurate Retail Group on YouTube or LinkedIn. QVC
and Q are registered service marks of ER Marks,
Inc.
About Carla
Rockmore:
Carla
Rockmore is a fashion designer, influencer and social media
sensation. Carla went viral on TikTok during the pandemic with her
first video in May 2021, and has
since amassed more than two million followers across channels. Her
career in fashion spans over 30 years designing clothing and
accessories in Montreal,
Toronto and Amsterdam while traveling the world. Her
design business was put on hold at the beginning of the pandemic
due to travel restrictions, and she began sharing her fashion
expertise and signature styling tips on social media. She has since
become one of the most respected fashion influencers, known for her
eclectic looks and styling tricks, joyful personality, endless
baubles and notably the way she highlights and embraces age with
confidence. Her content is aspirational yet accessible and her
uniquely fearless approach to fashion is inspirational and
relatable to her followers of all ages. She has been featured in
Vogue and appeared on The TODAY Show, Tamron Hall Show, Access Hollywood and was named #53 on People
Magazine's 100 Reasons to Love
America. Carla was born in Montreal, Québec and currently resides in
Dallas, Texas. Follow her on
TikTok, Instagram, Twitter, YouTube, and Facebook.
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SOURCE QVC, Inc.