Fresh Del Monte Unveils Red-Shelled Pineapple, the Rubyglow® Pineapple
24 Enero 2024 - 8:15AM
Business Wire
Company further cements its position as the
world’s leader in pineapple innovation, makes its push into the
Chinese market
Fresh Del Monte Produce Inc. (NYSE: FDP), one of the world’s
leading vertically integrated producers, marketers, and
distributors of high-quality fresh and fresh-cut fruits and
vegetables, today announced the launch of its latest pineapple
innovation, the Rubyglow® pineapple – a red-shelled pineapple. This
pineapple has a red outer skin, bright yellow flesh, and a new,
sweet flavor similar to Del Monte pineapples. The Rubyglow®
pineapple is first being launched in China, in time for Chinese New
Year as part of the company’s grand debut in the Chinese market. A
waitlist is available for consumers in other countries.
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The Rubyglow® pineapple – a red-shelled
pineapple by Fresh Del Monte Produce Inc. (Photo: Business
Wire)
“We are proud to unveil our latest pineapple innovation to the
world, the Rubyglow® pineapple. This Del Monte exclusive pineapple
further cements our global leadership position in the pineapple
market,” said Mohammad Abu-Ghazaleh, Chairman and CEO of Fresh Del
Monte. “Our scientists continue to elevate the bar by creating new
pineapple varieties, with varied tastes and colors, that cater to
more and more consumers worldwide. We believe that the Rubyglow®
pineapple is the perfect product to build our market presence in
China.”
With around 5,000 pineapples available worldwide in 2024 and
3,000 in 2025, the pineapple’s rarity and limited inventory make
Rubyglow® pineapple a highly coveted item. This holds particularly
true in the Chinese market, where consumers wield significant
spending power and value luxury novelty items.
Grown in Costa Rica, the Rubyglow® pineapple has been in
development for more than 15 years and has a registered plant
patent in the United States. It is a cross between a traditional
pineapple and a Morada pineapple — which is typically inedible —
making the Rubyglow® pineapple a hybrid fruit produced through
traditional crossbreeding techniques. Rubyglow® pineapples are
naturally ripened in Costa Rica on the plant and sold crownless in
elegantly designed packaging.
Fresh Del Monte has been leading pineapple innovation since the
1990s with the debut of the Del Monte Gold® Extra Sweet pineapple,
the first of its kind. The pineapple has a golden color and, at
that time, was much sweeter than any other pineapple on the market.
Since then, the company’s robust pineapple program has released the
Pinkglow® pineapple, the Honeyglow® pineapple, the Del Monte Zero™
pineapple, and now the Rubyglow® pineapple.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading
vertically integrated producers, marketers, and distributors of
high-quality fresh and fresh-cut fruit and vegetables, as well as a
leading producer and distributor of prepared food in Europe,
Africa, and the Middle East. Fresh Del Monte Produce Inc. markets
its products worldwide under the DEL MONTE® brand (under license
from Del Monte Foods, Inc.), a symbol of product innovation,
quality, freshness, and reliability for over 135 years. The company
also markets its products under the MANN™ brand and other related
trademarks. Fresh Del Monte Produce Inc. is not affiliated with
certain other Del Monte companies around the world, including Del
Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific
Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del
Monte Produce Inc. is the first global marketer of fruits and
vegetables to commit to the “Science Based Targets” initiative. In
2022 and 2023, Fresh Del Monte Produce was ranked as one of
“America’s Most Trusted Companies” by Newsweek based on an
independent survey rating companies on three different touchpoints,
including customer trust, investor trust, and employee trust. The
company was also named a Humankind 100 Company for two consecutive
years by Humankind Investments, which recognizes companies that
substantially impact areas such as access to food and clean water,
healthcare, and digital services. Fresh Del Monte Produce Inc. is
traded on the NYSE under the symbol FDP.
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version on businesswire.com: https://www.businesswire.com/news/home/20240124934137/en/
Claudia Pou Vice President, Global Head of Corporate
Communications communications@freshdelmonte.com
Fresh Del Monte Produce (NYSE:FDP)
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