Fitness Brands Unite to Support the American
Cancer Society through Donation-Based Classes and "Pink Week"
Events
CHARLOTTESVILLE, Va., Oct. 3, 2024
/PRNewswire/ -- Extraordinary Brands is proud to announce its
commitment to supporting the fight against breast cancer through a
company-wide fundraising initiative throughout October in honor of
Breast Cancer Awareness Month. In partnership with the American
Cancer Society (ACS), Extraordinary Brands and its fitness concept
portfolio will raise funds and increase awareness about breast
cancer.
"Breast cancer affects people in every community, and it's our
responsibility to join the fight against this devastating disease,"
said RJ Krone, President of Extraordinary Brands. "Through this
initiative, we're not only raising funds but also creating a space
where our members can come together, show their support, and make a
tangible impact."
As part of this initiative, Extraordinary Brands will be
donating a portion of its October royalties to the American Cancer
Society, while each of its fitness brands—Neighborhood Barre, Row
House, pūrvelo cycle, and Eat the Frog Fitness—will host
individual fundraising efforts to rally their communities in the
fight against breast cancer.
To support this vital cause, each brand will have a dedicated
donation page on the ACS website, making it easy for participants
to contribute directly. Studios nationwide will also host a special
"Pink Week," where members are encouraged to wear pink to show
their support for breast cancer awareness. This week will culminate
in a donation-based class, with 100% of proceeds going to the
American Cancer Society. Pink Week will take place at different
times throughout October, varying by location.
While Extraordinary Brands as a whole is fundraising for the
American Cancer Society, pūrvelo's Charlottesville location (pūrvelo Cville)
has chosen to support a cause closer to home. pūrvelo Cville
will be donating 10% of all proceeds from pink merchandise sold
during the month of October to the UVA Breast Care Center. This
local initiative further emphasizes pūrvelo's commitment to the
Charlottesville community and
provides another avenue for people to make a meaningful impact.
"We are deeply committed to the fight against breast cancer; a
cause that affects countless lives and families," RJ continued.
"Through Pink Week, our donation-based classes, and the combined
efforts of all our studios, we have a truly unique opportunity to
make a real difference. We're not just raising awareness—we're
mobilizing our entire fitness and wellness community to help fund
critical research and provide newfound hope to those battling this
disease. Together, we can help change the future of breast
cancer."
This October, Extraordinary Brands invites all members of its
fitness communities to participate in Pink Week events, support
donation-based classes, and contribute to the fight against cancer
through the American Cancer Society.
For more information on how to get involved, visit the
individual studio websites or explore the ACS donation pages for
each participating brand. To learn more about Extraordinary Brands
and its efforts in the fight against breast cancer, please visit
https://secure.acsevents.org/site/STR?pg=entry&fr_id=110019.
About Extraordinary Brands
Extraordinary Brands was
founded by Paul Flick in 2022 as a
multi-franchisor platform within the boutique fitness and
wellness industry. Currently, pūrvelo cycle, a boutique
cycling studio, Eat the Frog Fitness, a fully-immersive
group training studio, Row House, rowing and strength
low-impact HIIT, and now Neighborhood Barre, a barre
concept, are all in the lineup of brands the company continues to
acquire. Extraordinary Brands plans to offer a portfolio of brands
including Pilates, spin, barre, HIIT, and recovery concepts. Visit
www.extraordinarybrands.com/ to learn more.
Contact: Betty Anne Richardson |
Franchise Elevator PR | brichardson@franchiseelevator.com |
(847) 945-1300 ext. 245
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SOURCE Extraordinary Brands