Azteca America Announces the Addition Of Two New Affiliates in Key Us Hispanic Markets
25 Noviembre 2003 - 8:35PM
PR Newswire (US)
Azteca America Announces the Addition Of Two New Affiliates in Key
Us Hispanic Markets - Denver, Co and Yakima-Pascoe-Richland, Wa
Raise Hispanic Network's Coverage To 69% - MEXICO CITY, Nov. 25
/PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (NYSE: TZA; BMV:
TVAZTCA), one of the two largest producers of Spanish language
television programming in the world, announced today that Azteca
America, the company's wholly-owned broadcasting network focused on
the U.S. Hispanic market, has increased its coverage by adding two
new affiliates in Denver, Colorado and Yakima-Pascoe-Richland,
Washington. The additions increase the network's coverage to 31
markets, representing 69% coverage of US Hispanic households. With
the addition of KCIN-TV/Channel 27 in Denver and KBKI-TV/Channel 9
-- K14JH-TV/Channel 14 in Yakima-Pascoe-Richland, Azteca America
continues its growth in key U.S. Hispanic markets. These two deals
contribute to the strength of Azteca America network, especially
since Denver is the 16th largest Hispanic television market, and
its 590,000 residents account for 1.67% of the U.S. Hispanic
population. "The burgeoning Azteca America network continues to
reach new Hispanic communities across the United States," said Luis
J. Echarte, president and CEO of Azteca America. "Denver reaches
such a solid audience base, it is a crucial partnership that
contributes greatly to the development of our network. Also, Azteca
America is always thrilled to be in business with channels like
KBKI-TV in the Yakima-Pascoe-Richland region, a full-powered
station that will serve the community for years to come." The two
new affiliates are added to Azteca America's 29 existing markets,
which include Los Angeles, New York, Miami, Houston, Chicago, San
Antonio, San Francisco-Oakland-San Jose, Albuquerque,
Fresno-Visalia, Sacramento-Stockton-Modesto, Orlando, Austin, Las
Vegas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City,
Santa Barbara, Palm Springs, Wichita, Reno, Victoria, San Diego,
Monterey-Salinas, Oklahoma City, Naples-Ft. Myers, Phoenix, Tucson,
Charleston and Chattanooga. For more information, please visit our
corporate website at: http://www.aztecaamerica.com/corporate.
Company Profile TV Azteca is one of the two largest producers of
Spanish language television programming in the world, operating two
national television networks, Azteca 13 and Azteca 7, through 554
owned transmitters across the country. TV Azteca affiliates include
Azteca America Network, a new broadcast television network focused
on the rapidly growing US Hispanic; Unefon, a Mexican mobile
telephony operator focused on the mass market; and Todito.com, an
Internet portal for North American Spanish speakers. Except for
historical information, the matters discussed in this press release
are forward-looking statements and are subject to certain risks and
uncertainties that could cause actual results to differ materially
from those projected. Risks that may affect TV Azteca are
identified in its Form 20-F and other filings with the US
Securities and Exchange Commission. DATASOURCE: TV Azteca, S.A. de
C.V. CONTACT: Investor Relations - Bruno Rangel, +5255-3099-9167, ,
or Omar Avila, +5255-3099-0041, ; Media Relations - In Los Angeles:
Carmen Lawrence, or Sonia Pena, , both of Weber Shandwick for TV
Azteca, S.A. de C.V., +1-310-407-6570 or +1-310-407-6589; In Mexico
City: Daniel McCosh, or Tristan Canales, , 011-5255-3099-0059 or
+5255-3099-1441, both of TV Azteca, S.A. de C.V. Web site:
http://www.tvazteca.com.mx/
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