'Jeep Patriot and the Way Beyond Trail' Wins Most Outstanding Automotive Campaign SAN FRANCISCO, Oct. 1 /PRNewswire/ -- Organic, Inc. (http://www.organic.com/), a leading digital communications agency, today announced that its Jeep Patriot (http://www.patriotadventure.com/) work was named the most outstanding automotive campaign in the Integrated Online Campaign category of the OMMA Awards for Web Site Excellence (http://www.mediapost.com/ommaawards/gateway.cfm). "There are few brands as magnetic as the Jeep brand," said Sam Cannon, Executive Creative Director at Organic. "Working closely with our clients, we delivered an experience that engaged Jeep's very devoted fan base as well as those less connected to the brand. Receiving this award validates Organic's approach to designing inspiring experiences that also produce outstanding results." To reach Jeep's target demographic, the difficult-to-reach "connected generation," Organic developed a first-person, user-customized interactive film where users can choose and make their own decisions in the storyline, and these decisions, in turn, affect the plot. Along the way, users learn about all of the important features of the Jeep Patriot. The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and Web sites across 35 categories. Entries undergo two rounds of judging to determine which campaigns are most creative, most innovative and "push the potential of online advertising creative." Screen Shots and Links: Jeep Patriot "Way Beyond Trail" URL: http://www.patriotadventure.com/ Jeep: Home page: http://www.undergroundaward.com/omma_awards/jeep_wbt/images/jeepwbt2.jpg Around the Fire: http://www.undergroundaward.com/omma_awards/jeep_wbt/images/jeepwbt3.jpg Make a Choice: http://www.undergroundaward.com/omma_awards/jeep_wbt/images/jeepwbt1.jpg About Organic, Inc. Organic is a leading digital communications agency that uses a consumer- empathy-based approach, combined with a holistic view of the digital landscape, to design and build exceptional interactive experiences that effectively engage and persuade customers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit, and Toronto. Adweek ranked Organic as the number one interactive agency in their 2007 interactive agency report card. To learn more about Organic and the Organic(R) services, please visit http://www.organic.com/ or read our blog at http://threeminds.organic.com/. Organic, Inc. is a part of Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, digital and interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries. (C) & (R) Organic, Inc. DATASOURCE: Organic, Inc. CONTACT: Jen Reidy, +1-415-891-8300, , for Organic, Inc. Web site: http://www.organic.com/ http://www.omnicomgroup.com/

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