BW20030210002255  20030210T135328Z UTC


( BW)(XEROX-CORP.)(XRX) Xerox Introduces Most Productive Color
System With Next-generation Chemical Toner

    Business Editors
    UK REGULATORY NEWS

    ROCHESTER,  N.Y.--(BUSINESS WIRE)--Feb. 10, 2003--
           
Xerox DocuColor 3535 Printer/Copier Delivers Powerful Combination of
Quality, Speed and Affordability, Accelerating Shift from
Black-and-White to Color

Xerox Corporation (NYSE: XRX) is making the quality, affordability and
productivity of its high-performance chemical toner available in its
fastest mid-range color multifunction system yet.

The new Xerox DocuColor 3535 Printer/Copier combines Xerox-exclusive
Emulsion Aggregation (EA) toner with the market-proven print engines
of the Xerox DocuColor 12 and DocuColor 2000 families. Developed at
the Xerox Research Centre of Canada, EA toner is a super-smooth form
of dry ink that is chemically grown -- not crushed -- into uniform
particles. It results in exceptional image quality, high reliability
and lower operating costs. The DocuColor 3535, which prints and copies
up to 35 color or monochrome pages per minute, is the fastest product
to incorporate this advanced marking technology.

"The transition from monochrome to digital color printing and copying
is happening rapidly, especially in mid-range workgroup and production
environments, driven by new products that regularly set new price and
performance benchmarks and users who recognize the value of color,"
said Ron Gilboa, director, On Demand Printing & Publishing, CAP
Ventures.

"By leveraging the print engine technology of the Xerox DocuColor 12
and promising imaging supplies -- EA Toner -- the DocuColor 3535 is
sure to accelerate this transition. And that should translate to
overall growth in color print volume."

"The DocuColor 3535 permits even casual users to produce
professional-quality, full-color, finished documents quickly and
easily, while enabling economical production of both black and white
and color jobs," said Jim Miller, president, Xerox Office Group. "This
will be the product of choice for high-quality, low-cost mid-range
printing, copying and scanning."

The DocuColor 3535 plays in a color multifunction market segment
projected to grow by 13 percent annually from 2002 to 2006, according
to market-research firm Gartner Dataquest*. The system's overall
performance and capability to print on heavy paper stocks make it a
strong option for graphic arts firms and in-plant print shops. It is
also designed to be the color and black-and-white output workhorse in
office departments, where its range of features, easy-to-use color
management tools and network scanning capabilities are critical. Users
can scan, copy, print and load paper all at once.

The DocuColor 3535 is driven by an integrated Fiery(R) Network
Controller from Electronics for Imaging (NASDAQ: EFII). The built-in
controller offers cutting-edge color management tools and a
comprehensive suite of EFI's technologies.

DocuColor 3535 order taking begins immediately in North America and
Europe, followed by other markets worldwide. Installations begin March
14. The DocuColor 3535 has a U.S. list price of $29,995 for the
standard configuration and $30,995 for the high-capacity media
configuration. A number of hardware and software options are
available. Distribution of the DocuColor 3535 and its supplies is
through Xerox direct sales representatives, agents, concessionaires
and Teleweb sales channels.

For additional information about The Document Company Xerox, please
visit our Worldwide Web site at www.xerox.com/investor.

This release contains forward-looking statements and information
relating to Xerox that are based on our beliefs as well as assumptions
made by and information currently available to us. The words
"anticipate," "believe," "estimate," "expect," "intend," "will" and
similar expressions, as they relate to us, are intended to identify
forward-looking statements. Actual results could differ materially
from those projected in such forward-looking statements. Information
concerning certain factors that could cause actual results to differ
materially is included in the company's Form 10-Q for the quarter
ended September 30, 2002, as filed with the SEC. 

XEROX(R), The Document Company(R) and the digital X(R) are trademarks
of XEROX CORPORATION.

   Short Name: Xerox Corp.
   Category Code: MSC
   Sequence Number: 00001862
   Time of Receipt (offset from UTC): 20030210T134621+0000

    --30--jgm/in

    CONTACT: Xerox Corporation
             James A. Ramsey                
             Director, Investor Relations   
             203-968-3807                   
             James.Ramsey@usa.xerox.com     
             Fax (203) 968-3944  
              or
             Cynthia B. Johnston                   
             Manager, Investor Relations                       
             203-968-3489                          
             Cindy.Johnston@usa.xerox.com          
             Fax (203) 968-3944                    

    KEYWORD: NEW YORK UNITED KINGDOM INTERNATIONAL EUROPE
    INDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS
    SOURCE: Xerox Corporation

Today's News On The Net - Business Wire's full file on the Internet
                          with Hyperlinks to your home page.
                          URL: http://www.businesswire.com