NEW
YORK, April 22, 2024 /PRNewswire/ -- Today,
Booking.com releases new research, with insights gathered from more
than 31,000 travelers across 34 countries and territories,
exploring the latest consumer attitudes, priorities and influences
related to sustainable travel, revealing:
- 48% of Americans feel traveling more sustainably is important,
but not a primary consideration when planning or booking
travel
- One-fourth (26%) feel the damage already done is irreversible,
and that the choices they make are not going to change that, while
a quarter of travelers (25%) don't believe climate change is as
severe as people make it out to be
- With 32% believing governments hold the most potential for
countering economic impacts of travel, and 42% thinking travel
service providers hold the key to counteracting the environmental
factors, these new insights illuminate the need for increased
collaboration to remedy nascent consumer feelings of powerlessness
and ensure the continued prioritization of a more sustainable
travel industry
To learn more about this year's insights and the research
methodology, please visit Booking.com global media room or contact
the Booking.com US Press Office; BookingUS@hs-pr.com / Gerardo Tanaka gtanaka@hs-pr.com
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's
mission is to make it easier for everyone to experience the world.
By investing in the technology that helps take the friction out of
travel, Booking.com's marketplace seamlessly connects millions of
travelers with memorable experiences every day. For more
information, follow @bookingcom on social media or visit
globalnews.booking.com.
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SOURCE Booking.com