Audioboom Group PLC One billion advertising impressions reached
02 Noviembre 2023 - 1:00AM
RNS Non-Regulatory
TIDMBOOM
Audioboom Group PLC
02 November 2023
REACH
Audioboom Group plc
("Audioboom" or the "Company")
Audioboom reaches 1 billion advertising impression milestone
Audioboom (AIM: BOOM), the leading global podcast company, is
pleased to announce the creation of more than 1 billion advertising
impressions for the first time.
During October 2023 podcasts in the Audioboom Creator Network
generated 1.01 billion advertising impressions which were made
available for brands to buy through premium host-endorsement ads
and Showcase, the Company's automated advertising marketplace.
The milestone was achieved through the strategic implementation
of the AdRip inventory creation tool which was first launched by
Audioboom in 2021. The tool - which is unique in podcasting -
enables creators to automate the removal of historic advertising,
replacing it with new advertising each time a back-catalogue
episode is listened to.
This advertising inventory expansion has also been driven by
Audioboom's strong audience growth in 2023 - the network now
reaches more than 38 million unique listeners globally and in Q3
2023 generated more than 127 million downloads each month, up 18%
on Q3 2022 (107.5 million downloads).
As recently announced the Company expects to generate more than
US$19 million of revenue in Q4 2023, a return to year-over-year
topline growth and the strongest revenue period for the Company
since Q2 2022. The quarter has started well with October delivering
the highest revenue month of 2023.
Audioboom's CEO, Stuart Last, commented: "I'm delighted that we
have achieved this milestone. To create more than one billion
monthly advertising impressions highlights the scale that we are
developing at Audioboom. We continue to develop innovative
technology that enables our creators to maximize the value of their
content, while providing our brand partners with powerful
advertising options. Our increased scale will power a strong end to
2023 and a record year for Audioboom in 2024."
Enquiries
Audioboom Group plc
Stuart Last, Chief Executive Officer Tel: +44(0)300 303
Brad Clarke, Chief Financial Officer 3765
Cavendish Capital Markets Ltd (Nominated Adviser Tel: +44(0)20 7220
and Broker) 0500
Jonny Franklin-Adams/Abigail Kelly/Rory Sale
(Corporate Finance)
Charlotte Sutcliffe/Harriet Ward (ECM)
About Audioboom
Audioboom is a global leader in podcasting - our shows are
downloaded more than 135 million times each month by 38 million
unique listeners around the world. Audioboom is ranked as the fifth
largest podcast publisher in the US by Edison Research and Triton
Digital.
Audioboom's ad-tech and monetisation platform underpins a
scalable content business that provides commercial, distribution,
marketing and production services for a premium network of top tier
podcasts. Key partners include the official Formula 1 podcasts 'F1:
Beyond the Grid' and 'F1 Nation', 'Casefile True Crime' (US), 'True
Crime Obsessed' (US), The Tim Dillon Show' (US), 'No Such Thing As
A Fish' (UK) and 'The Cycling Podcast' (UK).
Audioboom operates internationally, with global partnerships
across North America, Europe, Asia and Australia. The platform
distributes content via Apple Podcasts, YouTube, Spotify, Pandora,
Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter as
well as a partner's own websites and mobile apps.
For more information, visit audioboom.com.
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END
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November 02, 2023 03:00 ET (07:00 GMT)
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