Agrify Corporation (Nasdaq: AGFY) (“Agrify” or the “Company”), a
leading provider of branded innovative solutions for the cannabis
and hemp industries, has closed on its previously announced
acquisition of certain assets from Double or Nothing LLC, the
owner and creator of the Señorita brand of hemp-derived THC (“HD9”)
drinks.
“This is great news for Agrify shareholders! We
believe Señorita is the best tasting drink in the fastest growing,
most exciting beverage category in the country,” said Agrify
Chairman and Interim CEO Ben Kovler. “Cannabis-based beverages like
Señorita deliver consumers an enjoyable experience without the
downsides of alcohol. This high demand is propelling Señorita
founders Joel Gott and Charles Bieler with the team towards
innovation and product development as we launch Paloma in January
and Ranch Water later in 2025. Given our enthusiasm for HD9 drinks,
the Agrify Board continues to explore a variety of alternatives for
the extraction and cultivation businesses within the Company while
focusing on optimizing shareholder value creation.”
Señorita was designed and formulated by
world-class winemakers Charles Bieler and Joel Gott.
Recognizing a growing generational demand for adult beverage
alternatives, Bieler and Gott gave the classic margarita a modern
twist—replacing alcohol with THC to create a delightful,
hangover-free beverage alternative. Through the use of all-natural,
premium ingredients like organic Mexican agave, fresh lime juice
and sweet, tangy mango, Señorita quickly gained acclaim, taking
home the top spot in The High Times Cannabis Cup just one year
after inception. Gott and Bieler continue to collaborate on the
brand with Kovler and the Agrify team.
“We’re incredibly excited about the energy and
momentum Ben and the team have brought to the Señorita business,”
said Señorita co-founder Charles Bieler. “When Joel and I created
this unique brand, we always anticipated rapid growth, exciting new
products and expanded distribution, and now those goals are coming
to fruition even faster than we imagined. Paloma and Ranch Water
are just the beginning, and we cannot wait for even more Americans
to experience Señorita THC drinks.”
Señorita currently offers two award-winning
flavors – classic Lime Jalapeño Margarita and Mango Margarita. The
brand’s third flavor, Paloma, will launch in January and will bring
together Ruby Red grapefruit, lime, and pomelo, offering consumers
another refreshing flavor profile with the same vacation vibe and
fresh taste consumers love. A fourth flavor, low-calorie Ranch
Water, will debut in 2025.
Señorita’s HD9 products are currently available
at top retailers including Total Wine, ABC Fine Wine & Spirits,
and Binny’s in nine U.S. states and Canada. Products are also
available for direct-to-consumer purchase where permissible under
state law at senoritadrinks.com.
This acquisition of certain Canadian and
U.S. hemp-derived assets from Double or Nothing LLC, the
owner and creator of the Señorita HD9 beverages, as previously
disclosed, was done in exchange for 530,000 shares
of Agrify common stock or common stock
equivalents. Following the transaction, Agrify
has approximately 2.0M common shares outstanding and 7.6M
warrants.
About Agrify (Nasdaq:AGFY)
Agrify Corporation (“Agrify” or the “Company”)
is a developer of branded innovative solutions for the cannabis and
hemp industries in extraction, cultivation and more. Agrify’s
proprietary micro-environment-controlled Vertical Farming Units
(VFUs) enable cultivators to produce the highest quality products
with unmatched consistency, yield, and return on investment at
scale. Agrify’s comprehensive extraction product line, which
includes hydrocarbon, ethanol, solventless, post-processing, and
lab equipment, empowers producers to maximize the quantity and
quality of extract required for premium
concentrates. For more information, please
visit Agrify at http://www.agrify.com.
About Señorita
Designed and formulated by best friends and
world-class winemakers Charles Bieler and Joel Gott,
Señorita is known for its clean, fresh taste and commitment to
high-quality, natural ingredients. Señorita offers a low-sugar,
low-calorie alternative to alcoholic beverages. Señorita’s HDT
products are currently available to purchase at brick-and-mortar
locations in Canada and nine U.S. states, including Alabama,
Florida, Georgia, Illinois, Louisiana, Minnesota, Ohio, Tennessee
and Wisconsin, with plans for expansion across additional states.
Products are also available for direct-to-consumer purchase where
permissible under state law via senoritadrinks.com.
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 concerning Agrify and other matters. All
statements contained in this press release that do not relate to
matters of historical fact should be considered forward-looking
statements including, without limitation, statements regarding the
potential future market for HD9 beverages, the ability to expand
Señorita’s flavor options, distribution channels and markets and
the expected timing thereof and the overall potential growth of the
Señorita business.In some cases, you can identify forward-looking
statements by terms such as “may,” “will,” “should,” “expects,”
“plans,” “anticipates,” “could,” “intends,” “targets,” “projects,”
“coming,” “contemplates,” “believes,” “estimates,” “predicts,”
“potential” or “continue” or the negative of these terms or other
similar expressions. The forward-looking statements in this press
release are only predictions. We have based these forward-looking
statements largely on our current expectations and projections
about future events and financial trends that we believe may affect
our business, financial condition and results of operations.
Forward-looking statements involve known and unknown risks,
uncertainties and other important factors that may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by the forward-looking statements. You should carefully
consider the risks and uncertainties that affect our business,
including those described in our filings with the Securities and
Exchange Commission (“SEC”), including under the caption “Risk
Factors” in our Annual Report on Form 10-K filed for the year ended
December 31, 2023 with the SEC, which can be obtained on the SEC
website at www.sec.gov. These forward-looking statements speak only
as of the date of this communication. Except as required by
applicable law, we do not plan to publicly update or revise any
forward-looking statements, whether as a result of any new
information, future events or otherwise. You are advised, however,
to consult any further disclosures we make on related subjects in
our public announcements and filings with the SEC.
Contact
Agrify Investor RelationsIR@agrify.com(857)
256-8110
Agrify (NASDAQ:AGFY)
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