Addition of Play Install Referrer API makes it
easier to distribute and measure cross-play games
SAN
FRANCISCO, March 12, 2024 /PRNewswire/ -- Leading
measurement and analytics company Adjust today announced a
first-of-its-kind integration with Google Play Games on PC, marking
a significant milestone in empowering gaming app developers,
marketers and studios to seamlessly distribute and measure their
marketing campaigns across a diverse range of platforms. Adjust is
enhancing PC | console measurement with the addition of
Google's Play Install Referrer API to directly attribute installs
to PC campaigns. This integration helps app developers understand
which channels deliver the most users to their apps from the Google
Play store.
Developing and measuring the success of a cross-platform game
has historically been challenging and resource-intensive. Google
Play Games on PC enables Android game developers to publish their
Android apps on the desktop web, providing immersive and seamless
crossplay. Adjust's new integration now provides a highly
sought-after measurement tool for marketers.
"The ascension of cross-device gaming — both the demand for it
among players and its electrifying potential as a user acquisition
channel — provides a massive opportunity for mobile gaming app
developers," said Gijsbert Pols, Ph.D., Director of Connected TV
and New Channels at Adjust. "By taking advantage of Adjust's
Android SDK integration with Google's Play Install Referrer API,
developers can adjust their marketing tactics to broaden their
apps' reach."
A recent survey revealed that a significant 71% of respondents
in the US would download or purchase their favorite mobile game if
it was offered as a PC or console game. This underscores the
growing appetite among gamers for cross-platform gaming options,
driving Adjust's commitment to delivering innovative and accessible
solutions.
The direct integration of the Play Install Referrer API for
Google Play Games on PC with Adjust unlocks numerous growth
opportunities for gaming app developers, marketers and studios,
offering seamless gaming across platforms and effective
cross-platform measurement to drive ROI.
Adjust's robust PC | Console measurement solution unlocks
cross-platform measurement for marketers, enabling them to reach
users wherever they play and to scale their games effectively. By
understanding the impact of marketing initiatives on PC and
console, marketers can maximize budgets, explore new channels and
optimize ROI.
"In a time when consumers engage with ads and cross-play our
games on PC and mobile, we were looking for an attribution provider
that goes across the board," said Robert
Zhao, analytics and marketing, at Take Two Interactive
Software, Inc. "Adjust's multi-platform measurement, superior
reporting and innovative measurement tools for Google Play Games on
PC allow us to streamline our campaign management and precisely
monitor LTV for our games, irrespective of the platform."
About Adjust
Adjust, an AppLovin (NASDAQ: APP)
company, is trusted by marketers around the world to measure and
grow their apps across platforms, from mobile to CTV and beyond.
Adjust works with companies at every stage of the app marketing
journey, from fast-growing digital brands to brick-and-mortar
companies launching their first apps. Adjust's powerful measurement
and analytics provide visibility, insights and essential tools that
drive better results.
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
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SOURCE Adjust