Digital Turbine Will Bring a Suite of Android
and iOS App Growth Solutions, Including ONE Store's Market Leading
Alternative App Marketplace, to North
America, the EU, and LATAM
AUSTIN,
Texas and SEOUL, South
Korea, Oct. 30, 2024 /PRNewswire/ --
Digital Turbine, the global leader in growth solutions for the
mobile ecosystem, and ONE Store, the leading alternative app
marketplace in South Korea, today
announce that Digital Turbine is acquiring ONE Store International,
a subsidiary of ONE Store focused on global expansion.
This acquisition marks the next phase in the strategic
partnership between the two companies, aimed at empowering app
developers to grow their business globally beyond the incumbent app
stores.
In February 2024, DT took an equity position in ONE Store,
establishing a strategic partnership focused on introducing Digital
Turbine's User Acquisition solutions, including SingleTap, to
South Korea, where ONE Store is
the second largest app store.
The acquisition of ONE Store International expands the
partnership between the companies by bringing ONE Store's proven
and robust alternative app store to key app growth markets in
North America, the EU, and
LATAM. The companies will leverage Digital Turbine's device
footprint and SingleTap technology to enable frictionless app
installs for developers who publish their apps on ONE Store, which
already has 38 million users and nearly $1
billion in annual transactions.
The companies are also collaborating on new technology and
distribution capabilities to bring this expanded app store
experience to iOS devices in the near future. As the partnership
scales, Digital Turbine and ONE Store are committed to creating a
comprehensive and competitive ecosystem beyond the traditional app
store model, offering greater value to developers and consumers,
and creating new opportunities for mobile operators to contribute
to the ecosystem's growth.
"The app economy has been subject to high fees, rigid policies,
limited consumer choice, and an overall lack of developer control
over how to grow their business," said Bill
Stone, CEO at Digital Turbine. "This is more than just an
app store expansion, it is an important step towards a fairer, more
open mobile ecosystem where developers have the tools that they
need in order to create a true alternative path for app growth.
This acquisition will allow us to have a more scalable offering
both to leverage the Digital Markets Act in the EU and our
offerings in the US and Latin American markets."
Peter Chun, CEO of ONE
Store, stated, "We are excited to partner with the global leader
Digital Turbine to provide mobile users in global markets with
a better alternative app marketplace. Through this partnership, we
aim to create a fair and open ecosystem that supports developers'
success and promotes healthy competition."
Having launched and scaled its business in Korea by partnering
and reaching the users of the country's largest mobile operators,
ONE Store has grown to be the second-largest app marketplace in
South Korea with over 38 million
users and nearly $1 billion in annual
transactions. The ONE Store model has proven that developers can
succeed outside the established app store duopoly. With Digital
Turbine's global on-device footprint and ONE Store's proven
success, the companies will create a new growth engine for mobile
operators and developers worldwide.
About ONE Store
ONE Store is Korea's leading app
marketplace, offering a diverse range of digital content including
games, apps, and multimedia. With over 10 years of successful app
market experience, ONE Store is now venturing into the global
market. Major shareholders include SK Square, Naver, Microsoft,
Krafton, KT, and LGU+.
About Digital Turbine
Digital Turbine (NASDAQ: APPS)
powers superior mobile consumer experiences and results for the
world's leading telcos, advertisers, and publishers. Its end-to-end
platform simplifies partners' ability to enhance awareness,
acquisition, and monetization — connecting them with more consumers
across more devices. Digital Turbine is headquartered in
North America, with offices
worldwide. Visit [www.digitalturbine.com] for more information.
Media contact:
Daniel
Gal
daniel.gal@digitalturbine.com
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