Brand ruffles feathers by changing their name
to ChickenFi, starting May 21
FORT
LAUDERDALE, Fla., May 21, 2024
/PRNewswire/ -- Hold onto your beaks! BurgerFi® is "winging
it" big time by rebranding as ChickenFi and diving into the Chicken
Wars! The name change ruffles feathers and celebrates the debut of
the new Fried and Grilled Chicken Sandwiches and this
antibiotic-free chicken is available every day including Sundays.
Yes, that is right, Sundays! Bring your appetite and savor
these new chicken offerings starting on May
21, 2024.
"Chicken presents a significant opportunity for business growth.
We've expanded our chicken offerings by 50%, broadening our menu
selection and improving our existing products. We recognize that
not everyone eats beef daily, so we came to the table with a
top-tier chicken experience," said Carl
Bachmann, Chief Chicken Officer. "We're pushing the envelope
with new chicken sandwiches, grilled chicken salad bowls, crispier
and crunchier Fresh-Cut Fries, and new premium potato buns. This is
only the beginning."
As the leader in fast casual dining, the brand master's both
realms - better burgers and now the best chicken. We dare you to
find another brand that nails both! ChickenFi's chicken breast is
prepared sous-vide to create a moist and tender product. The new
sandwiches come grilled or hand-breaded and fried, topped with
fresh lettuce, tomato, pickles, and honey mustard. Trust us, you
won't want to miss this goodness.
The new sandwiches join the brand's fresh, never-frozen Jumbo
Chicken Wings, cage-free Chicken Tenders, and Grilled Chicken
Bowls, adding more variety for guests to enjoy their favorite
selections at ChickenFi. Guests can pair their new favorite chicken
sandwich with ChickenFi's Fresh-Cut Fries or hand-battered Onion
Rings.
"We're entering the world of chicken sandwiches the only way we
know how by bringing bold and edgy flavor to the table," said
Cindy Syracuse, the Chief of
Ruffling Feathers. "These new sandwiches are the best chicken
sandwich in the category. Let our guests judge for
themselves." Members of the Brand's V-Fi-P loyalty club get
early access to "eggstra" surprise and delights specials! Not
a Vi-Fi-P member? Just download our app at
https://order.burgerfi.com/user/create-account
Guests can also satisfy their sweet and salty cravings with the
limited-edition Chicken + Waffles Shake, made with Vanilla Frozen
Custard, and Pancake Maple Syrup and topped with an all-natural
chicken tender and mini waffle for dunking. This exclusive shake is
available only in Lauderdale-By the
Sea and the Better Burger Lab in NYC.
Looking to give someone the bird? For every $25 spent on gift cards, receive a $10 bonus card through June 17. Gift cards are available for purchase
either online, in-store or via the app.
About BurgerFi International (Nasdaq: BFI, BFIIW)
BurgerFi® is chef-founded and committed to serving fresh,
all-natural and quality food at all locations, online and via
first-party and third-party deliveries. BurgerFi was awarded #1
"Best Fast Food Burger" in USA Today's 10 Best Readers' Choice
Awards.
Photos: Linked here.
Media Contact:
BurgerFi
PR@burgerfi.com
View original
content:https://www.prnewswire.com/news-releases/burgerfi-relaunches-the-chicken-wars-302150790.html
SOURCE BurgerFi International