The cineSearch Service Enhances Content
Discovery via an Extensive Catalog of Enriched Metadata to Power a
Next-Generation Recommendation System with Unified Search Across
All Streaming Platforms
LOS
ANGELES, Feb. 14, 2024 /PRNewswire/ -- Cineverse
Corp. (NASDAQ: CNVS), a global streaming technology and
entertainment company, announced today the forthcoming launch of
cineSearch. An innovative AI-powered movie search platform,
cineSearch's goal is to revolutionize the search and discovery
(SAND) experience to answer audiences' most pressing question:
"What do you want to watch?"
The public beta of cineSearch will be available within the
Cineverse streaming platform in Spring 2024 (users can join the
waitlist for the public beta starting today at
www.cinesearch.com). It will then be made more widely
available in partnership with OEM and third-party streaming
platform partners in the near future.
The cineSearch service was developed by Cineverse using Google
Cloud's Vertex AI Search. The underlying core cineSearch technology
was built as an adaptive layer on top of the PaLM 2 Large Language
Model (LLM) with the intent to craft a chatbot specifically tuned
for feature film and television entertainment. Through the use of
PaLM 2 and Google Cloud's gen AI infrastructure, cineSearch
promises an innovative, conversational experience for those seeking
advice on what films to watch.
As part of this new service, Cineverse is introducing a new
"artificial intelligence-based video advisor" that will be known
simply as "Ava."
The launch of Cineverse's AI-powered search feature will utilize
the first proprietary movie industry-specific AI model specifically
tuned with an extensive set of metadata – both standard metadata as
well as computer vision-based enriched, contextual metadata (such
as weather or setting) – across more than 100,000 Hollywood movies and television shows.
cineSearch offers a single unified search engine with support for
dozens of search dimensions such as theme, tone, mood, setting,
music score, plot, micro-genre, and many more traits for films
available across all streaming services.
The cineSearch service will also utilize scene-specific metadata
and a viewer's previous viewing history as well as their location,
the current date, the local weather conditions, and other factors
to determine the ideal titles to recommend. Viewers will be able to
conduct searches across a plethora of characteristics at the film
and scene-level, making the process of finding the perfect movie
more intuitive, simple and entertaining. In addition, if a
particular movie is not available within Cineverse's extensive
catalog, Ava will recommend films available elsewhere – and provide
direct links to access films available across other streaming
services – for a seamless movie discovery experience.
"Effective search and discovery is currently the most pressing
problem for users of streaming services today," says Tony Huidor, Chief Technology Officer &
Chief Operating Officer of Cineverse. "We first developed
cineSearch as an answer to our own problem. Using Google Cloud's
Vertex AI platform, we now have the ability to expand this feature
well beyond our initial expectations. We feel this is a great
example of leveraging the power of AI to not only create better
user experiences, but to also help aid in the discovery of great
films that fans may not have otherwise found."
"Generative AI has the potential to fundamentally transform the
media industry, fueling a new era of cloud-enabled capabilities
that can significantly improve the consumer experience," said Anil
Jain, Global Managing Director of Strategic Consumer Industries at
Google Cloud. "By leveraging Google Cloud's leading gen AI
capabilities, cineSearch can further personalize and streamline the
user experience, providing viewers a vastly improved way to
discover new content, with relevant recommendations for
movies and television shows at their fingertips."
Cineverse stands as the vanguard in the movie industry by
applying AI technology in a first-to-market, enhanced search
feature that enables users to search across multiple dimensions
unavailable on any other platform. This unprecedented service also
serves as a testament to AI's potential to propel the entertainment
industry forward by bringing attention to content that may not
otherwise be discovered by fans.
About Cineverse
Cineverse's advanced, proprietary technology drives the
distribution of over 70,000 premium films, series, and podcasts to
more than 150 million unique viewers monthly. From providing a
complete streaming solution to some of the world's most
recognizable brands, to super-serving their own network of fan
channels, Cineverse (NASDAQ: CNVS) is powering the future of
Entertainment. For more information, please
visit www.cineverse.com.
Press Contact:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.